With a collective 60 years of experience among its three partners, So Cal Premier Property Management specializes in managing a wide range of commercial properties including retail properties, office buildings, mixed-use buildings, industrial properties, and multi-family residences.
James Daughrity heads Daughrity Real Estate & Management Solutions, with expertise in commercial real estate that includes leasing, acquisitions, dispositions, consulting, and development services. His market area consists of properties in the Opportunity Zone and the new Crenshaw/LAX Transit Project in the city of Inglewood.
Alicia Bramble has a decade of experience in affordable housing asset management, having managed over 4,000 units of multifamily portfolios across several states. Her implementation of social service programs to fulfill investor, regulatory, and community requirements, has resulted in occupancy stability and reduced turnover.
Odest Riley, Jr. serves as CEO of WLM Financial, with a diverse portfolio that includes the sale of single-family homes, condominiums, and apartment buildings, as well as real estate financing and commercial leasing. His extensive understanding of the Los Angeles real estate market enables him to provide personalized service to clients.
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SoCal PPM was created this summer, when Bramble, Daughrity, and Riley realized that after their respective tenure in South L.A., they all ended up working on the same deal with a client that had sent them separate proposals.
“Being a minority in commercial real estate, you come across the same people all the time,” says Daughrity. “We decided instead of competing with each other, how about we join forces and resources?”
As the first 100 percent Black-owned commercial real estate firm in California, SoCal PPM optimizes properties into high-performing assets and strives to preserve the generational wealth of South L.A. communities that are undergoing significant changes.
“At the end of the day, real estate is all about the relationships,” says Daughrity. “We know the challenges tenants and landlords and some of the people new to the community will be facing. With trying to preserve the unique fabric of South L.A., we also understand that it’s changing. We want to … serve as a liaison between the developer and the community so we can make sure it’s a nice mix of retail that supports [both] the affordable and the market rate housing that’s coming down the Crenshaw line right now.”
“What we find is that some of the larger commercial property management companies are … very routine, and you can’t approach an asset that way anymore,” notes Bramble. “You have to be able to position yourself in that market, and you have to be able to optimize results and returns for the owners.”
With the 2028 Olympics in Los Angeles, and the city of Inglewood planning to host no less than eight events, SoCal PPM is working to help property owners and their tenants to leverage the global focus on the area. Daughrity is working on bringing a film studio to the Crenshaw and Stocker district, and SoCal PPM, which is based in Inglewood, is looking to acquire a building there to be part of the owner landscape.
“We’re trying to get our current and future clients prepared so they can reap the rewards of something like a global initiative like the Olympics in 2028, and we don’t want them to start planning for it in 2028,” says Daughrity.
“We’re uniquely positioned to do things that even larger [companies] can’t do, with our three backgrounds,” says Riley. “With James being one of the top two commercial brokers in California, Alicia having a background in asset management, property management, and affordable [housing] … you don’t see a lot of Black women in any of those three positions. Or me, coming in as a person in finance, able to put together proposals and plans for owners for their properties that are individually created per property – it’s not cut and paste.
“I want to make sure that readers of the Sentinel – which touches a lot of business owners – know that we’re in the community, we’re scalable, and we’re ready to go.”