Established by the company’s Founder and Chairman Danny J. Bakewell, Sr., The Bakewell Company is designed to be a Generational Company that carries on the core beliefs of its founder that “We Can Do Good & Do Well at The Same Time.” The Bakewell Family’s civil rights legacy, advocacy and real estate development has created strong relationships with corporations, advertisers, retailers, small-to-mid-size businesses, community groups, non-profits and political leadership locally and nationally.
As a media company, Bakewell Media operates The Los Angeles Sentinel and The Los Angeles Watts Times (LAWT.) Now in its 90th year, the Los Angeles Sentinel has been voted the
#1 African American Newspaper in America. Bakewell Media/The Los Angeles Sentinel have extended their special events division that includes the Taste of Soul Family Festival deemed as the largest free street festival in Southern California. Held on historic Crenshaw Blvd., it will be celebrating its 18th year in 2023. In addition, Bakewell Media/The Los Angeles Sentinel have created the Power, Influence and Leadership of the Black Woman event in honor of Black History and Women’s History months. In conjunction with the Los Angeles Sentinel’s 90th Anniversary, the second annual Power, Leadership and Influence of the Black Woman event will be held in April 2023.
Bakewell Media’s commitment to supporting other African American owned businesses is available through advertising opportunities in print, digital e-paper, social media, web, podcasting and special event sponsorships. We’re crossing the digital divide by bringing on influential content creators skilled in emerging trends such as podcasting. Through this partnership
with local businesses, corporations and non-profits, Bakewell Media strives to provide economic empowerment to the local community and beyond. Bakewell Media has a cumulative reach of over 652,000,000 impressions in 2022 through special events, radio marketing, outdoor marketing, digital, print and through social media.