One of the biggest challenges artists face in the music industry is sharing their songs with the world. Now through the music social networking app Tweedl, “everyone gets heard!”
Meet Anthony (Tony) Abrahams, the man behind the app that is placing the power of music discovery in the hands of artists by connecting and engaging music creators with music lovers.
Prior to launching Tweedl, the founder and CEO worked as the chief financial officer for Combs Enterprises where he oversaw all financial investments and activities that were developed by music mogul and entrepreneur Sean “P. Diddy” Combs, including Bad Boy Entertainment and the reunion tour.
To date, Abrahams has five-to-seven years of experience in the music industry, 20 years in private equity/venture capital, eight years in corporate finance and investment banking activities, and five years in public accounting.
“I love music,” said Abrahams.
“This all came about because of the consistent and constant cry of new artists who struggle to get their music heard. When I worked with Diddy, it was clear to me that the existing gate keeper model in today’s digital world did not fairly vet all of the available talent and I actually think the music industry was flawed if not rigged against new artists.”
Later, Abrahams left Combs Enterprises to create the music social networking app and to follow his passion for music and helping aspiring artists and in 2017, he launched Tweedl.
“[Through the app,] we give all new artist an equal chance to have their music heard by a broader audience and give a voice to music lovers to help select the next hot artist,” said Abrahams.
Here’s how it works:
Step 1: Upload dope music to Tweedl
Step 2: Create a 30-second sample of your song
Step 3: Upload cover art for your song
Step 4: Share it
Step 5: Repeat the process
Aside from placing power back in the hands of artists, Tweedl also caters to music lovers as well.
Now people can hear the newest and hottest tracks, build their music library, and share their favorite hits with their friends which increases the artists exposure and builds the artists fan base.
This is what Abrahams refers to as the Tweedl Movement.
“Tweedl is a movement because we are moving music discovery from the current power broker structure to pure socialization and selection by the people,” said Abrahams.
“Tweedl is change and Tweedl is disruption and that’s the movement. This movement to give the power to the people. The power of the people is greater than the people in power.”
So what’s next for Tweedl? Stay tuned.
“Tweedl is a big platform,” he said.
“We are transforming so many aspects of the music discovery experience. Be on the lookout for some really cool things to come from Tweedl. I look at the music industry differently. I see really big opportunities to merge the physical with the digital in terms of experiences that just aren’t even possible with the construct of
platforms that are available today.”
Abrahams also spoke words of wisdom for up-and-coming artists.
“The first thing for new artists is trust in your talent and hone your talent…always,” he said.
“Learn the business of music and understand who your audience(s) are and what they really want to hear. That’s really important because you want to make sure that your product is being pushed to the right audience. I see Black artists who have a really pop sound try to push their music to R&B and Hip-Hop music lovers.”
He goes on to encourage creators to pay attention to who and what is working and not working for them:
“The what [are the] strategies, approaches, platforms etc. and the who are managers, your entourage, publicists, and marketing around you. The final thing is put your entourage to work to promote your music.”
The Tweedl app is now available for iOS and Androids through the Google Play Store and the Apple Store. See what the hype is all about. Visit www.tweedlmusic.com and follow Tweedl on Instagram, Twitter, Facebook, and YouTube @tweedlmusic.