Sparks “Purple Print” Shows the Future of the Franchise
December 12, 2019
The Los Angeles Sparks recently hosted ‘The Purple Print: A Courtside View’ to tell their fans about their vision for the franchise in the 2020 season. The event come in lieu of the Sparks winning big at the WNBA Team Business Awards. Los Angeles won Franchise of the Year, Ticket Sales Performance of the Year, and Marketing Performance of the Year in the WNBA. The league analyzes all 12 franchises for the awards for their ticket sales, partnership, and community engagement. The Sparks front office wants to build on their victory; Sparks president and COO Danita Johnson noted how