Root and Rebound

Al Harrington and VIOLA Launch VIOLA Cares to Push Boundaries in Cannabis Industry to Combat Injustice

Former NBA basketball star Al Harrington has been relentlessly working in the community to foster awareness around social equity and provide initiatives for marginalized communities through his cannabis company VIOLA. Since the inception of COVID-19, the cannabis industry has quickly expanded; as vulnerable communities rush to find alternative methods to the disproportionate healthcare system, the cannabis industry has been a source of support. VIOLA launched a recent collaboration with AKOO Clothing, owned by rapper and entrepreneur Tip Harris, on April 20.  Proceeds of the capsule’s launch have been donated to the Root and Rebound’s COVID-19 Relief effort, an initiative to give back to the families affected by incarceration and injustice.