Mother and Daughters Debut Jolie Noire Athleisure Apparel
September 1, 2022
In 2018, they decided to invest in themselves and start a family business. Due to their love of fashion, they chose to start Jolie Noire, an elevated women’s athleisure wear brand. Jolie Noire stands for Pretty Black in French. Sisters Kimberly, (a celebrity stylist) and Keyondra, (an award-winning gospel artist) Lockett searched high and low to find cute and comfortable gear that displayed Black women as the art they are. They saw a need for clothing with faces that look like theirs, so they created graphics tees that really represent them. After sharing their business model with their mother, Ronda Gray, a cardiovascular