Lisa Fernandez

Citywide Program Teaches Coaches Inclusion

The City of Los Angeles Department of Recreation and Parks partnered with Nike to present the Coach LA program. The program will be implemented throughout the city to help in counseling youth sports. The program included the creation of the Coach LA Playbook, a guide that gives coaches methods on how to create a positive sports experience for all youth who participate. “We know the impact of a well-trained coach and the impact that coaches can have on kids, parents and the community,” said Nike social and community impact senior director of North America Matt Geschke. “When you align on