LA Marathon

L.A. Sports Council: Athletic Industry Generated $6.3 Billion in 2018

More than $6.3 billion was generated by the region’s sports industry in 2018, according to a study released today by the Los Angeles Sports Council.

“Los Angeles has long been looked to as a leader in the sporting industry,” said David Siegel, president and CEO of the LASC and Southern California Committee for the Olympic Games. “Having current, accurate data that quantifies the contribution sports make to our local economy is extremely valuable in our partners, teams and the city itself.”

The L.A. Marathon: a Tradition, a New Challenge

The Los Angeles Marathon had its 31st anniversary on Sunday. For some, the day marked the first time they ran a full marathon, while others celebrated their commitment to the tradition by running the 26-mile race for the 31st time. This was the case for first-time L.A. Marathon runner Latasha Lyons and her running mentor Van Hutchins. Lyons is founder of FunFIT, a healthy living brand that promotes the importance of fitness. Hutchins is a legacy runner, a participant that has ran every L.A. Marathon since its inception in 1985. Two years after he returned from service in Vietnam, he