Menthol Milestone – The Anniversary No One is Celebrating
March 14, 2019
Coming of age in the 1970s, I can still vividly remember seeing Marvin Gaye at the Kool Jazz Festival at the Oakland Coliseum and thinking how wonderful it was that Kool cigarettes were supporting our artists. I was a teenager and didn’t connect that Big Tobacco’s sponsorships, product giveaways, and money were simply part of their master plan to get and keep Black people hooked to menthol cigarettes. It was predatory targeting and customer recruitment all dressed up as support for the Black community. Their ability to link this deadly product to the natural “coolness” of Black people was a true marketing triumph.