hair care

Yarbrough Creates ‘Sense of Belonging’ for Hair with NU Standard Products

The inspiration behind Autumn Brown Yarbrough’s state-of-the-art haircare brand, NU Standard, was her pain. Beyond the fact of being the third generation of the hair care business, it was her pain; the pain of hair loss, the pain of breakage, the pain of constant dryness, the pain of managing the hair, the frizz, the detangling, and other challenges women face daily with their hair.