Toyota Wins Big at 1st Annual Diversity Volume Leadership Awards
January 27, 2016
Toyota demonstrated their commitment to reach minority consumers, winning 10 out of 20 top honors during the Diversity Volume Leadership (DVL) Awards in Detroit, Mich., a few days before the North American International Auto Show opened to the public. The awards were determined based on new vehicle registration data collected from October 2014 through September 2015 by IHS Automotive, a research group that provides insight into the global auto industry. The National Association of Minority Automobile Dealers (NAMAD), a non-profit group that advocates for diversity in the auto industry and IHS Automotive presented the awards. “We wanted to recognize, celebrate