NBA Icon Allen Iverson partnered with Viola, a Black-owned multinational cannabis business, co-founded by former NBA player and CEO Al Harrington. ‘The Answer’ secured a multi-year partnership that spans cannabis, products and merchandise.
Former NBA basketball star Al Harrington has been relentlessly working in the community to foster awareness around social equity and provide initiatives for marginalized communities through his cannabis company VIOLA. Since the inception of COVID-19, the cannabis industry has quickly expanded; as vulnerable communities rush to find alternative methods to the disproportionate healthcare system, the cannabis industry has been a source of support. VIOLA launched a recent collaboration with AKOO Clothing, owned by rapper and entrepreneur Tip Harris, on April 20. Proceeds of the capsule’s launch have been donated to the Root and Rebound’s COVID-19 Relief effort, an initiative to give back to the families affected by incarceration and injustice.
BIG3 co-founder Ice Cube was primed to give fans a show they would not forget Sunday afternoon, as the professional 3-on-3 league’s regular season came to a close.