4/20

Corporate America Embraces 420 as Pot Legalization Grows

LOS ANGELES (AP) — Marijuana users have for decades celebrated their love of the drug on April 20, but the once counter-culture celebration that was all about getting stoned now is so mainstream Corporate America is starting to embrace it. No, Hallmark doesn’t yet have a card to mark “420.” But many other businesses inside and outside the multibillion-dollar cannabis industry used April 20, or 4/20, to roll out marketing and social media messaging aimed at connecting with consumers driving the booming market. On Saturday, Lyft  offered a $4.20 credit on a single ride in Colorado and in select cities in