OWN Digital recently announced the global launch of its first mobile game for iPhone and iPad, “Bold Moves.”
Created in partnership with RED Games, a division of Los Angeles-based RED Interactive Agency, “Bold Moves” is the first ever free-to-play word puzzle game that combines two popular formats – match-three and word solve. The game rewards players with quotes from some of the most inspirational pop-culture icons and thought-leaders of our times that have been featured on OWN: Oprah Winfrey Network throughout the years. The “Bold Moves” game for iPhone and iPad is now available for free on the App Store and will be available on Google Play beginning December 1st.
“We are continually looking to expand in the digital space and have always been committed to creating new experiences for audiences across multiple platforms,” said Erik Logan, president of OWN. “‘Bold Moves’ is a new opportunity for our audience to engage and participate with our brand values in an innovative way.”
“Bold Moves” is aimed at all types of players. Blending challenging puzzle game play with a clever word solving element, the game brings a new dimension to mobile gameplay. “Bold Moves” also encourages users to compare their progress with their friends and share their favorite quotes via their social networks.
“This expansion into the game space redefines how OWN is connecting and interacting with a wide range of people. ‘Bold Moves’ is incredibly fun and challenging for all game lovers, and a way to connect in an entertaining and meaningful way. RED is proud to be part of this innovative phase in OWN’s evolution.” – Donny Makower, president, RED Interactive Agency.
“Bold Moves” will be featured on “Oprah’s Favorite Things” list for 2016.