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Mother & Daughter Team Update Local McDonald’s
By Brain W. Carter
Published April 15, 2017

Assemblymember Sebastion Ridley-Thomas presents certificate to Nicole Enearu (Left) and Patricia Williams (Right) with Ronald McDonald.

Patricia Williams and Nicole Enearu cut the ribbon at the reopening of McDonald’s located at 29th and Crenshaw.

On Tuesday, April 10, the McDonalds on the corner of 29th and Crenshaw Blvd AKA “Nicker-Crenshaw McDonalds” celebrated their grand re-opening with a ribbon cutting & VIP Reception. Mother and daughter team, Patricia Williams and Nicole Enearu welcomed the community along with Assemblymember Sebastion Ridley-Thomas, representatives from Council President Herb Wesson’s office and McDonalds respectively, family and friends. Williams and Enearu became franchisee owners of the Nicker-Crenshaw location in 2015.

“In order to enhance the community, we did a complete remodel,” said Williams.”

The Nicker-Crenshaw McDonalds celebrates an updated and modernize experience for customers under the experienced guidance of the Williams / Enearu Organization. The Nicker-Crenshaw location offers a customized and personalized dine in/take out experience for customers with table service; digital touch screen, self-ordering kiosks; Visual arts digital menu boards; Customizable foods and improved double drive-thru.

Customers can also expect a hospitality trained crew, upgraded features, innovated ambiance, free wi-fi and introduction of the inventive Play Place, which is a traditional activity space for children with interactive, digital games. These changes merely reflect the ongoing commitment Williams & Enearu want to bring to the community.

“It feels amazing to be here,” said Enearu. “To celebrate the legacy that my mom [Willaims] has created for me and our family.

“To be out here and have the opportunity to give back to this wonderful Crenshaw community.

“We’re just excited, thankful and grateful.”

Time to cut the ribbon!

The mother and daughter team are both involved in restaurant operations and the surrounding communities of their restaurants. Williams and Enearu are committed to mentoring, serving as board members, employing community residents, supporting educational opportunities and promoting from within.

“The community has a beautiful place—where everybody is welcome and safe, great amazing McDonalds food and always contributing however we can be a part of the things going on in the community, we want to be there,” said Enearu.

“This is absolutely fabulous,” said Williams. “My hat and my thanks go out to the community.

“We’re just glad to be here.”

In 2016, Patricia and Nicole were featured in a Black History Month campaign and television commercial. Other recent, note-worthy features include the L.A. Sentinel, AARP website and recognized by the Regelettes Organization for their contributions to the community.  The Williams/Enearu Organization is a regular contributor to McTeacher’s Nights and supports local schools, athletic programs, churches and other community organizations.

Mother and daughter team present a new and improved experience for the community at McDonalds.

About The Williams/Enearu Organization

Patricia Williams

Williams is an ardent supporter of neighborhood enterprise and has been actively involved in McDonald’s charitable programs, both locally and nationally. She is a member of the Los Angeles and National Black McDonald’s Operator’s Association, 100 Black Women, NAACP, Black Women’s Network, several Chambers of Commerce, Los Angeles County Nutrition Committee, Delta Sigma Theta Sorority and numerous other business and civic organizations. She has been recognized by federal, state and local government agencies for her dedication to community and public outreach. Williams has also been awarded the Regional Ronald Award and honored as the Face of the National People Week campaign. She is also the 2014 Winner of the Prestigious Golden Arch Award.

Nicole Enearu

Enearu, is a graduate of UC Berkeley, where she earned a Bachelor’s Degree in Psychology and a Master’s Degree in Educational Psychology. She spent 10 years working in the field of Social Services including the Departments of Aging; Children and Family Services; and the Superior Family Court, where she worked as a Child Custody Evaluator before joining the family business full-time in 2003. She completed McDonald’s Next Generation program in 2006. In 2007, Enearu became an official McDonald’s Owner/Operator with the purchase of her first restaurants, located at LAX (terminal 1 & 2). In 2009, she purchased her first traditional McDonald’s restaurant and has continued to successfully expand. Enearu has been recognized for contributions as a next-generation owner/operator and received numerous outstanding store and outstanding manager awards. She’s been honored by McDonald’s national and regional associations, particularly; two Rising Star Awards and Building the Business through People & Quality Service Experience Award.

The Nicker-Crenshaw McDonalds has received a modernized upgrade in seating and services.

A digital touch screen is just one of the upgrades to the local McDonalds. (Courtesy Photos: Brian W. Carter)

Categories: Crenshaw & Around | Local | News (Family) | Restaurant
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