The Los Angeles Sentinel, was founded, 1933 ! The Los Angeles Sentinel was established in 1933 by Colonel Leon H. Washington, who first encouraged readers to not “spend where they can’t work” with a news story about a store owner who would not hire blacks but would have them as customers. The Sentinel remains as the oldest and largest African American newspaper west of the Mississippi, putting emphasis on issues affecting the Black community. In 2004, Danny J Bakewell, a well-known and successful real estate developer, businessman, and philanthropist became the Sentinel’s publisher and CEO.