Lagrant Communications (LC), a multicultural integrated marketing communications firm, will celebrate 25 years in business on September 1, 2015. Since its opening in 1990, LC’s expertise and services have supported clients in developing culturally relevant and sensitive advertising, marketing and public relations campaigns that target the African American, Hispanic and LGBT Consumer Markets.
Lagrant Communications was founded by President and CEO Mr. Kim L. Hunter. With more than three decades of experience in communications, Hunter realized there was a need to develop strategies and campaigns targeting multicultural markets. Hunter is also the Chairman and CEO of the Lagrant Foundation (TLF), a nonprofit that provides scholarships, internships/entry-level jobs, career and professional development workshops, and mentors to African American/Black, Alaska Native/Native American, Asian American/ Pacific Islander and Hispanic/Latino undergraduate and graduate students; and Managing Partner of KLH & Associates, a multicultural executive search firm.
“There are many factors that can attest to the firm’s sustainability, however the overarching theme is the unwavering commitment to meet and exceed our clients’ expectations,” said Hunter. “For the past 25 years, staying client focused has been the underlying thread that positively affects our clients and agency.”
The firm has had the pleasure of representing a variety of clients including Fortune 500 companies, government agencies and non-profit. Establishing itself as a pioneer in multicultural marketing, LC has received numerous awards from organizations including PRWeek, SABRE Awards, Hermes Creative Awards, among others.
Since inception, LC has expanded from its foundation of developing award-winning campaigns to raise awareness on social marketing and healthcare issues, such as HIV/AIDS, infant mortality, tobacco control and teen pregnancy, to include an overall six industries of focus: healthcare, social marketing, utilities, financial services, automotive and travel and tourism industries. The Hispanic Practice also now targets the Brazilian Consumer Market and provides in-language Portuguese services. This led to the launch of Afro-Brazilian.com, a website owned by the firm devoted to educating African Americans on the diversity of the Afro-Brazilian culture.
The firm also recently introduced POLISH (Political, Opportunity, Leverage, Integrity, Strategy and Honest), the firm’s public affairs division that promotes and supports women seeking elected office at the local, regional and national levels, with a strong emphasis on women of color. Through POLISH, the firm has coordinated Senator Holly J. Mitchell’s community swearing in ceremony and fifth annual Christmas in July program along with providing support for California State Controller Betty Yee, 26th State Senatorial candidate Betsy Butler and Carolyn Ramsay, candidate for Los Angeles City Council for District 4.
“Lagrant Communications has been a key part of my communications efforts over the past 15 years,” said Roger Frizzell, senior vice president and chief communications officer for Carnival Corporation. “We are fortunate to have such great partners for our business.”
To celebrate LC’s milestone, the firm will host a series of cultural and educational events, both internally and externally, with past, current and potential clients and employees. Activities include, but are not limited to, the LC team going on California Resources Corporation’s refinery tour, creating masterpieces at a private Paint Nite, touring USC Pacific Asia Museum and Japanese American National Museum, cruising the Pacific shoreline with Carnival Cruise Line, attending The Pasadena Playhouse’s ‘Casa Valentina’ and ‘Real Women Have Curves’ productions. For the holidays, the firm will host its annual holiday celebration at entertainment complex L.A. Live, to include a reception and activities. Be sure to follow Lagrant Communications’ Facebook and Twitter page for the firm’s latest news and upcoming events.