Lagrant Communications (LC), a Los Angeles-based multicultural integrated marketing communications agency, has named Keisha N. Brown executive vice president and chair of its new Health and Wellness Practice.
In this position, Brown will drive creative solutions for all of the agency’s healthcare clients. LC has more than two decades of healthcare experience working with clients on a local, regional and national level.
“I look forward to leading the new Health and Wellness Practice at the agency and utilizing my experience and passion to make a difference in the lives of African Americans and Latinos,” said Brown. “I have worked on health care accounts for more than 20 years, and understand the challenges that impact behavioral change to make our communities healthier and people live longer.”
Brown has worked with corporate, not-for-profit and government clients, including American Cancer Society, Robert Wood Johnson Foundation, Novartis and the Office of National Control Drug Policy.
Currently, she manages the advertising and marketing account for Covered California, educating African American consumers about their services and maximizing the number of Californians enrolled in health insurance coverage.
“Keisha is the biggest success story of the agency’s internship program,” said Mr. Kim L. Hunter, LC president and CEO. “She is one of the few communicators that has a good understanding of the three disciplines (advertising, marketing and public relations) and how they intersect with one another to create a truly holistic campaign.”
A 21-year veteran of the firm, Brown is an integrated marketing communications specialist that has successfully executed campaigns for clients such as L.A. Care Health Plan, Los Angeles County Department of Public Health and Martin Luther King Jr., Community Hospital.
Throughout her career, Brown has been recognized for her work and expertise in multicultural communications.
Most recently, the firm received the Healthcare Public Relations & Marketing Association (HPRMA) Golden Advocate Award for the launch of the L.A. Care Covered Campaign, a project headed by Brown. Johnson Publications, the publishers of Ebony and Jet magazine, also named Brown “One of the Most Outstanding Women in Marketing and Communications” and PRWeek Magazine featured her in a roundtable discussion regarding diverse viewpoints on multicultural communications.
A native of Los Angeles, Brown holds a bachelor’s degree in journalism with an emphasis in public relations and a minor in business administration from Howard University in Washington, DC.