Making a difference with Positive Impact Messaging.
Brand marketing is a conversation between businesses and their target consumers. People in the marketing field study human behavior and emotion; creating calls of action that speak directly to their focused demographic.
Urina Harrell, CEO of Vox Pop Branding understands this principle and intentionally pumps positivity into her company’s marketing strategies, looking out for the mental well-being of their client and their consumers.
Los Angeles Sentinel had an exclusive interview with the CEO of Vox Pop Branding about their impact on marketing for over 10 years. Vox Pop Branding began out of ingenuity, Harrell created a resource for herself that worked with her schedule as an active track athlete at Duke University—she started Vox Pop Branding when she was sophomore. Harrell studied psychology and neuroscience.
The CEO of Vox Pop Branding created a space where a soft message can make a colossal wave for her clients. Calling it positive impact messaging, she said, “We work with you as long as your product isn’t harmful to society, and we also work with you if you’re for profit or non-profit—as long as you’re committed to doing positive impact messaging in your campaigns.”
Harrell emphasized the importance of the brand value and how it is conveyed to their demographic.
She stated the totality of the Vox Pop mission is to demonstrate the benefits of positive impact messaging, saying, “You can combine that (positive impact messaging) with data and still reach the same sales goals, fundraising goals, and objectives that you have as a everyday business or non-profit.”
Small business owners can work with Vox Pop Branding to design and put into action significant digital marketing tactics that will help them dominate their market niche. They offer services like social media marketing, content marketing, digital advertising, and consulting. Harrell keeps the social impact of marketing in the forefront of all initiatives powered by Vox Pop Branding.
Harrell revealed an eye-opening estimate of how many messages one comes across that has a negative bias— one can receive up to 10,000 to 14,000 marketing materials, carrying intentional waves of feeling less than, in order to create sales for the product being advertised.
As a full-service marketing agency, Vox Pop Branding pays attention to what is being said through their marketing, mapping out a route to have quality content without sacrificing its effectiveness. Their mission rests on being community-centered, connecting to humanity.
Vox Pop Branding has been operating out of Long Beach for 10 years that serves clients on a global level.
Harrell closed by stating, “We can be human-centered, and we can be community centered and put people first, and still be affective businesspeople, affective executives, and non-profits…that’s the biggest underlining that I want to convey.”
She continued, “We been doing that, and showing that for 10 years and we are seeing successes—feel free to try it on your own and see that you can be positive and profitable at the same time.”
