Goodness Mbah (

Up-and-coming African, Afro-Latino and African American beauty experts are trending on social media.  Despite often getting the short end of the stick financially due to old-fashioned racism, these makeup artists are going viral with their revolutionary fashion tips. 

Clearly, they adhere to the adage – “when life gives you lemons, make lemonade” – because they have turn those lemons of racisn into a myriad of things that work.    

Here are a few make-up artists and influencers that you should follow because their advice is on point and trends to look out for in 2022. 

JaiDoesIt (

1) Kay NgonyamaKay is a South African-based professional makeup artist, beauty content creator, YouTuber, and influencer. Follow her on her platforms to keep up with her work. 

2) Vanessa Gyimah Vanessa is a published professional makeup artist and beauty content creator.. 

 3) Goodness Mbah Nigerian-based makeup artist and beauty creator on the rise, who offers tutorials for those that want to learn her technique.  

4) Oheema Bonsu A beauty content creator and influencer who offers tutorials via her YouTube channel.  

5) Bhoney – A lifestyle and beauty content creator.  

 6) JaiDoesIt – Jai is a self-taught makeup enthusiast and beauty content creator and she’s learning every day and loves to teach.  


Bejeweled Eyes — thank you (or, not) to HBO’s “Euphoria” for giving the world this beauty idea.  

 High-Shine Lips – if it’s not glossy it’s not on-trend. Don’t believe me, just check out Make Up By Mario to get caught up and on-trend.  

Soft Sculpting- the word is “contour” which makes all the difference between real-life glamour, and camera-ready … glamour.  

Kitten Eyeliner – gone are the heavy tails, eyeliner. To get the natural lift — think  

limmer tails with a subtle flick. 

 Lifted Brows – the brow lamination look is here to stay because they open up the eyes and are  

flattering but the trend is leaning into a softer form than a lamination or soap brow, which has maximum vertical hairs throughout the brow that lay quite flat and can appear two-dimensional. 

Blush Placement – where you place your blush can change the shape of your face. Blush has come down a little bit lower giving a more natural, fresher look. That works with all kinds of blush choices.   

Multi-Functional Color Cosmetics – the movement for clean beauty is not letting up. For that purpose, there are more color formulas across the foundation, eye makeup, blush, lips, and even nails that incorporate treatment ingredients as consumers want to treat their skin 24/7. Clean beauty might be here to stay.