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Activist Lora King Campaigns Against Racism
By Cora Jackson-Fossett, Staff Writer
Published June 24, 2021

Lora King, center, speaks out against racism at a press conference on June 17. From left, at rear, are Leonard Delpit, Lucie Volotzky, Lorraine Bradley and Errol Segal. (Courtesy photo)

The fight against racism gained another ally in the person of Lora King, the daughter of motorist Rodney King whose vicious beating by Los Angeles police officers in 1991 highlighted law enforcement’s treatment of African Americans and led to massive reform in policing across the nation.

On the anniversary of her father’s passing in 2012, King marked the occasion by announcing her support in battling conduct and conversation that denigrates Blacks, immigrants and people of color.  Most important, she said, was the new registered trademark logo against racism that she and other activists unveiled at a press conference on June 17.

“I am very excited about a federal government registered trademark logo to stop racism with a goal of donating money to children’s organizations, colleges and children’s hospitals across the U.S.,” said King, who was only seven-years-old when her father was beaten.

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“It’s time to stop racism. God created us all equal and we need to unite and support each other. This logo is not racial as it covers people of all skin colors. We all belong to one race – the human race,” she added.

King is lending her endorsement to a campaign initiated by Errol Segal, a Los Angeles resident who launched stopracismapparel.com to change negative viewpoints people assume about others. The centerpiece of his public education crusade is the t-shirt logo emblazoned with the statement, “People of color make up the world population. We are all the same color on the inside. Let’s respect each other.”

Lora King, Rodney King’s daughter attends a Black Lives Matter protest in the Venice Beach area of Los Angeles on June 12, 2020, as protests nationwide over the death of George Floyd on May 25 while in police custody Minneapolis. Rodney King, a black motorist who was brutally beaten by Los Angeles Police Department and it was captured on video. King’s police beating led to the 1992 “LA Riots.” (AP Photo/Damian Dovarganes)

Explaining that he designed the logo to reflect similarities between ethnicities and genders, Segal said, “We all have brains, hearts and everything else is the same regardless of one’s skin color, religious belief, or sexual orientation.  There is no difference between Black, Brown, Yellow, Red and White people – they are only skin colors.”

Segal noted that the public could assist with ending racism by obtaining and wearing the t-shirt with the logo. The product is available at stopracismapparel.com on Google, Facebook, In

stagram, Tik Tok, Twitter and YouTube.

Donning the t-shirt logo is one positive way, said Segal, to reduce racial tension and “bring about unity and respect within our communities.”

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