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#UnitedWeSweat
Published September 19, 2014

Local fitness event promotes health and wellness amongst women of color.



Sunday, September 14 nearly fifty women gathered at the Reebok Crossfit Lounge in West Hollywood for the first #UnitedWeSweat. Sponsored by event planning company, United We Function. President and founder, Waverly Coleman wanted to galvanize women of color to take an active interest in their health and wellness. Event sponsor Reebok provided all of the attendees with a new pair of their Crossfit gym shoes allowing everyone to exercise in comfort and style.

    According to the Center for Disease Control (CDC) 57.6% of African American women twenty years and over are obese (study from 2009-2012). Once Coleman noticed her weight had exacerbated to nearly two hundred pounds on her mere 4’10 frame, she decided it was time to take action and through a lifestyle change has lost over fifty pounds.

    In accordance with her new lifestyle and event planning profession, Coleman attended an event at the Reebok Crossfit Lounge where she met the Head of the Los Angeles Reebok Showroom, Katrina Jo who led the full body stretching portion of #UnitedWeSweat.

(l to r) Vicky Shalom, Events Coordinator for United We Function, Waverly Coleman, Founder & President United We Function, Celebrity Trainer Fallon Mercedes Head of the Los Angeles Reebok Showroom, Katrina Jo

     Certified personal trainer and celebrity fitness correspondent Fallon Mercedes led the group in a series of circuit training exercises that tested the participants’ endurance and kept their heart rate up. Mercedes also demonstrated partner exercises, which was at the heart of Coleman’s reason for establishing the event. “#UnitedWeSweat was established from selfish reasons. Basically, I needed more workout partners,” she exclaimed.  Dancer and Choreographer Katrina Jo leads attendees in an intense stretch routine. 
    Following the workout, attendees enjoyed a catered meal and freshly squeezed drinks provided by Juice Box. Network marketing company It Works demonstrated their body wraps on lucky raffle winners and gift bags were provided by Skinny Fiber. Jo and Mercedes also led an informative discussion answering participants’ health questions.

Fitness truly hits home for Mercedes who shared this personal story with the group. “My dad recently had a stroke. Seeing him in a state where he physically couldn’t move his whole right side really woke me up. Regardless of what we’re doing in our careers, we have to take the initiative to care for our health. In order to be a business woman and be a boss at the top of our game, we have to take care of ourselves and make fitness a priority. Surround yourself with people who are conscious of their healthy living lifestyle because that makes it so much easier to maintain your motivation.”

    Jo, who in addition to working for Reebok is also a choreographer and business owner added, “What I learned to do is schedule the time that I work out. When you’re an entrepreneur in addition to having a 9 to 5 job, you’re always scheduling events and meetings for other people. I literally have to include ‘personal time-work out’ on my calendar, even it’s only an hour because you have to make time for yourself.”   

    One of the more intriguing questions asked was how can a curvaceous woman stay fit without losing her figure? Mercedes commented, “I’m known for being curvy and I recently lost twenty pounds. Some people think I look great, others think I lost my butt but you have to be happy with you. If you don’t want to lose your curves, add weights. We as women are built differently. Adding weight will only tone and firm your body. Take a class if you need help learning how to properly incorporate weights into your exercise regiment.”

       After the overwhelming success of the first  #UnitedWeSweat, Colman commented, “The event was amazing; better than I envisioned! It exceeded my  goal of fostering a community of women who really love each other and not only want to get fit but want to come together for a great purpose in a professional setting.”

      For more information on the next #UnitedWeSweat which will take place in November visit unitedwefunction.com

Nearly fifty women gathered at the Reebok Crossfit Lounge in West Hollywood for the first #UnitedWeSweat. One of the event sponsors included Reebok

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