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USC Black Alumni Launch 1000 for $1000 Scholarship Campaign
By Sentinel News Service
Published November 22, 2013

USC Black Alumni Association

As one of the leading Black alumni organizations in the world, the USC Black Alumni Association has distinguished itself by staying true to its core mission to improve outcomes for Black students at USC.  For nearly 40 years, the USC Black Alumni Association (USC BAA) has sustained the legacy of excellence for Black students attending USC by providing needed scholarships to undergraduate and graduate students.  The recipients of BAA scholarships have made meaningful contributions to knowledge, art and innovation that have impacted our global society.   Since 1976, the USC BAA has awarded nearly $6 million dollars in scholarships, through a matching agreement with USC, to more than 2000 students.  Currently, the USC BAA provides approximately 130 scholarships.  Additionally, each student receives mentoring and networking that is unique to the USC Trojan Family.  Among  current BAA scholarship award recipients are student leaders such as USC senior, Raymond Courtney, Fine Arts major, owner and creator of MACnificent Clothing Collection;  senior, Lamar Gary, Business Administration major, USC Student Government Director of Diversity Programming, former President of USC Black Student Assembly, member and founder of the USC Change Movement;  Yosef Melaku, Junior, Business Administration, President of USC BAA International Toastmasters chapter; Senior, Rhyon Brown, Film and TV major, actress; Senior, LaTiera Zachary, Pre-med, Health Promotion major. 

Through the hard work and deep dedication of its alumni, the USC Black Alumni Association has established a tradition of volunteerism and individual financial contribution. Yet, the requests for scholarship support continue to grow beyond the current capacity of the organization’s ability to meet demand.  Last year, the USC BAA received nearly 600 requests for financial support from entering freshman and continuing students, and this number increases each year. Remaining true to its commitment to excellence and increased outcomes for successful student matriculation,  the USC Black Alumni Association is now embarking upon its most ambitious alumni fundraising effort:  “The USC BAA 1000 for $1000 Campaign.”  

This campaign is Co-Chaired by alums Danny Bakewell, Jr. (Advisory Board Member) and Rodney Peete (USC Football & USC Baseball), who challenge all USC Black Alumni, members of the world-wide Trojan Family, and the community-at-large for their support and participation.  (Quote by either Danny or Rodney, or both).

Every investment in “The 1,000 for $1,000 Campaign is fully tax deductible.  Each contribution will be matched on a 2–to-1 basis when it is awarded to an undergraduate student. Each person who participates will foster the legacy of USC  Black students to create, discover, examine and challenge the world’s most pressing issues by being informed through a world-class education!  Every person’s commitment will make possible for more Black undergraduate and graduate students to enroll, graduate and be competitively positioned for success.

By investing in OUR tradition, OUR vision and OUR strengths, YOU can be the reason “The USC BAA 1,000 for $1,000 Campaign” will be successful. Surprisingly, you can be a campaign donor for as little as $100 per month!   Each contributor will be listed on the USC BAA website, and also receive consideration for USC BAA hosted events to include the successful “Evening of Art and Legacy” events and receptions, which this February will celebrate the works of Langston Hughes and also USC alumnus Paul Williams.

“There is no doubt that the world will continue to transform at astounding rates of change. The USC BAA 1,000 for $1,000 Campaign” is the most ambitious and focused undertaking yet for the organization—but it is necessary in order to serve more students adequately, ” states Michele Turner, USC BAA Executive Director.  “This campaign falls within USC’s $6 billion dollar fundraising campaign as well, so each contributor will also be a contributor to the larger campaign.  What is unique to the BAA is our specific ability to target and transform the lives of our students through intentional financial support and cultural advocacy.  Leading by example, we are successful because our alumni care about our students and  know exactly what it takes to push forward, persist and prepare.”


To make your tax deductible contribution before the end of the year, please go to:, or call the USC BAA office directly at: 213-740-8342.

Categories: News

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