For the past few months, there has been a lot of construction and renovation activities taking place at the Baldwin Hills Crenshaw Plaza, and this week it all comes to fruition. Under the direction of Ken Lombard and Capri Urban Investors, the mall now has a new and improved look. The Rave Cinema–along with other businesses–has opened with gusto, pride and community support.
According to Lombard, “We are thrilled to be bringing in a new theater operator at Baldwin Hills Crenshaw Plaza,” and he means every word of it for Lombard is not new to the community, he has been quietly working in the community for years and he says that what he like to do: “give back to the community” in a big way. “Transforming the mall is about giving shoppers more choices and better amenities, and having a new state-of-the-art multiplex is an important step in that direction,” Lombard said.
He has invested millions of dollars to upgrade the theater and in the process has provided jobs in the construction industry-long term and short term–and other areas while improving the quality of life for the immediate and surrounding communities.
Lombard said, “We are the landlord of the RAVE cinema,” and he intends to continue providing other forms of entertainment for the family and the community. Not only was the project scheduled to open at the beginning, but it was also skillfully planned that way to maximize its positive impact on the community.
Furthermore, the RAVE has a history within the movie industry and the partnership with Capri almost guarantees a “show that will go on the road” to other cities. The Baldwin Hills/RAVE “association” could set the standard for the industry standard for customer service, experience and comfort with its stadium seating, comfort spacing between rows and maximum legroom for individuals’ ease of motion.
According to its website, RAVE is also a pioneer in the adoption of current 3-D technology and a leader in alternative content programming from live sports to concerts to opera. The RAVE staff is trained to provide top-notch service to complement your luxurious movie going experience with multiple concession stands strategically located for better service, and a party room that is available for birthdays, corporate and private events.
The community congratulates Lombard for his vision and skill in providing quality entertainment within the neighborhood.