Photo courtesy of Edelman PR Firm
Taye Diggs, the new spokesman for the Kellogg’s Share Breakfast Program, hosts giant spoon installation to celebrate National Breakfast Week; Diggs is also unveiled as the new face of “Got Milk.”
In celebration of National Breakfast Week, actor Taye Diggs hosted a giant spoon unveiling Thursday to help raise awareness about childhood hunger in the US. Additionally, as the new spokesperson for Kellogg’s 3rd annual Share Breakfast program, Diggs revealed that he is the new face of their latest “Got Milk” ad campaign.
Housed under the famous Hollywood & Highland Center, the enormous spoon installation— comprised of more than 100,000 plastic red spoons— was a sight to see. The dazzling display commanded center stage and stood as bold evidence of Kellogg’s pledge to donate one breakfast for every spoon removed by supporters. This impressive act of philanthropy targets the estimated 160,000 kids in L.A. who don’t receive proper nourishment. Diggs commented on these alarming numbers.
“Childhood hunger is an issue right here in the states,” explains Diggs, who is the father of a three year old son. “One in five kids goes without breakfast every morning. I thought that was something that needed to be acknowledged, so I teamed up with Kellogg’s and we’re focusing on giving over 1,000,000 breakfasts to kids that really need it.”
This million-dollar breakfast investment was made possible through Action for Healthy Kids grants, funded by Kellogg’s. The breakfast sponsorship will continue throughout the 2012-2013 school year.
For more information on Diggs’ involvement with the program, it can be accessed through the Share Breakfast website, Diggs’ online public service announcement, and through two Kellogg’s Great Start videos which he narrates on YouTube.