Steve HarveySteve Harvey Lands at Radio Free KJLH
By Kenneth Miller
Sentinel Managing Editor
The Morning Show King of urban radio Steve Harvey is returning to Southern California and his new landing pad will be Radio Free KJLH.
The Steve Harvey Show will make its debut on the Compton licensed station on Aug. 10, replacing Guy Black who will be moving on after two years at the station. Black is currently on tour with Jamie Foxx and will provide the Sentinel with an exclusive interview next week.
Two years ago when Radio Free KJLH went East to bring Black West they knew they were getting an accomplished radio personality who has enjoyed success in New York, Chicago, Dallas, Miami, New Orleans and Indianapolis just to name a few.
KJLH Program Director Aundrae Russell said at the time, “I’ve always respected Guy Black and his radio expertise. He’s the quintessential morning man, a tremendous broadcaster. L.A. is in for a treat.”
And what a treat it was as Black was seemingly everywhere in the Southern California market, one week he’s in Compton at a high school basketball banquet and another he is the host of the City of Compton 100 Year Anniversary.
In just a short order he had become a Southland favorite with his informative and funny morning stint, waking up to Guy Black was refreshing and entertaining and he made the morning commute much shorter than it appeared.
However, in what KJLH Executive Vice President Vinny Brown stated was a “shrewd and exciting opportunity,” the station last week replace Black with nationally syndicated favorite Steve Harvey who had become a local landmark here.
The Steve Harvey Morning Show will begin on August 10 from 6 a.m. to 10 a.m., and executives at the station are already leaping through the roof.
“Having a mega star such as Steve Harvey can only enhance what we do at KJLH in the Los Angeles area. I’m extremely excited about the possibilities,” said Russell.
Harvey has demonstrated he can enjoy an abundance of success in this market and is a certified ratings booster, industry sources say that what makes it a easy decision is that it’s Steve Harvey, not a knock against the accomplishments of Guy Black.
Black had been personally selected for the morning slot by KJLH owner Stevie Wonder.
“I just wanted to make people day a little bit brighter. I truly believe that’s why I was here,” Black said.
Now that task will be left to a man who is no stranger to this region and one who carries the weight of the nationally syndicated Premiere Radio Networks heard on 60 stations by roughly six million weekly listeners.
Steve Harvey is number one in 25 metro markets with persons 12+, adults 25-54, adults 18-34, adults and women 18-49 and women 24-54.
If you are KJLH those are numbers you can comfortably live with.