The Los Angeles Aqueduct in the Owens Valley (photo courtesy of WikiCommons)
With the state mired in drought, a public-awareness campaign was unveiled today that will feature digital billboard displays across Southern California sharing conservation tips. The billboards will feature a character dubbed “@Lawn Dude,” a grassy figure with his own Twitter account that will also be used to spread conservation messages and encourage people to reduce the amount of water they use on landscaping. The campaign was organized by the nonprofit Southern California Water Committee in conjunction with Clear Channel Outdoor, which is donating space on 25 digital billboards across Southern California to display the messages.
The billboards will feature Lawn Dude spouting messages such as “I only drink two days a week” and “Don’t hose me, man.”
“Our partnership has allowed us to utilize this powerful platform to educate the public and will help move the dial on conservation efforts throughout Southern California,” said Charles Wilson, chairman of the SCWC board of trustees.
Water officials noted that the majority of residential water use occurs outside the home.
“It is important that each and every Californian do their part to save water and limit outdoor watering,” Los Angeles City Councilman Felipe Fuentes said. “We’ve made great progress over the years here in Southern California and Los Angeles, but there is much more to be done.”
The state Water Resources Control Board enacted mandatory water conservation measures this week, banning excessive watering of lawns, hosing of sidewalks and using fountains without recycled water. “During this time of unprecedented drought, we appreciate creative partnerships, like the one announced today, that utilize interesting and unique ways to spread the word about the importance of conserving water,” said Fran Spivy-Weber, vice chair of the board.