Rapper. Entrepreneur. Visionary. Narissa is redefining what it means to be a boss in both the music and business worlds. While many artists dream of hitting the charts, Narissa’s vision goes beyond the mic—she’s building legacy, ownership, and a platform that uplifts other women along the way.
At the heart of her growing empire is Boss Bae, a brand that started with ambition and evolved into a movement. With physical retail locations in Los Angeles and New York, Boss Bae began as a fashion-forward boutique but quickly became something more: a community. It’s now a creative sanctuary where women can work, collaborate, and simply breathe.
“What started as a store turned into a safe space,” Narissa reflects. “Women came in to work, create, vibe. It became a hub. That’s when I realized Boss Bae was bigger than what it seemed.”
Boss Bae is now a cultural anchor—a place where creativity and business collide. It’s where women entrepreneurs come to tap into their power and access resources to build their own brands. Whether they’re booking the space for pop-ups, networking with fellow creators, or just shopping while listening to Narissa’s latest drop in the background, Boss Bae feels like home.
“Running a store and being a rapper? That’s crazy work,” she admits. “But I love it. I live for the grind.”
Inspired by Nipsey Hussle’s legacy, Narissa studied how Slauson T’s evolved into The Marathon.
“I saw how Nip built something for the community and made ownership cool,” she says. “That’s what I want Boss Bae to be. My own Marathon.”
Narissa did more than just watch from the sidelines—she took action. She built Boss Bae using street-smart business acumen, digital savvy, and relentless hustle.
“We were making real money and having a blast. I created a booking site, supplied the clients, ran the retail, and stayed in the studio. That’s how Boss Bae became what it is today,” notes Narissa.
She also leaned into business credit, flipping her own spending into funding for growth. “Because I swiped so much, the banks started offering me loans,” she explains. “I took classes, learned the game, and started teaching lashes in different states. I met so many women on the road—and while I was teaching them beauty, I was also putting them on to my music.”
For Narissa, every move is intentional.
“I took my environment and turned it into my story,” she says. “And I like to let people shine in my light. This isn’t just about me. It’s about creating space for women to win.”
That hasn’t come without challenges.
“I didn’t realize how many sharks and vultures were in this game,” she says. “But I overcame that. I stayed focused.”
Now, she’s leveling up again. With a distribution deal through Roc Nation, Narissa is merging music, merchandise, and movement into one powerful brand.
“I want the girls to take over the store and make it theirs. I’ll keep the merch there, but I’m focused on buying the building now. Ownership is the goal,” stresses Narissa.
Narissa’s latest album, “Party of One,” is a soundtrack to her journey—bold, self-assured, and unfiltered. It’s an anthem for any woman daring to do it all.
From studio sessions to the retail space, Narissa continues to prove that you don’t have to choose between your dreams—you can own them all.
Follow her journey as she continues to elevate, empower, and expand her empire. Because for Narissa, this is only the beginning.
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