Kim L. Hunter
Multicultural Communications Agency Celebrates 20th Anniversary with Yearlong Community Service Projects in Los Angeles, Dallas and Princeton, N.J.
LOS ANGELES, August 25, 2010 — LAGRANT COMMUNICATIONS, an integrated multicultural marketing communications firm that specializes in the African American and Hispanic consumer markets, will celebrate its 20th anniversary on Sept. 1.
Headquartered in Los Angeles, with offices in Dallas and Princeton, N.J., the firm will mark its 20th anniversary with yearlong community service projects that are aligned with the agency’s corporate social responsibility initiatives of education, health care, and arts & culture.
Over the course of the next year, each employee of the firm will volunteer 40 hours at a not-for-profit organization of their choice whose mission is health care, education or arts & culture in Los Angeles, Dallas or Princeton, for a total of 840 employee volunteer hours.
“Our agency was established in 1990 on social marketing causes and we developed our corporate social responsibility program in 1997 as a way to give back to the communities in which we live and work. I cannot think of a better way for us to celebrate our 20th anniversary than to give back to those communities and organizations that have been so good to us,” said Mr. Kim L. Hunter, president and CEO.
The firm’s employees will work with six not-for-profit organizations over the next year, including the American Cancer Society, American Heart Association, Center Theatre Group, Dallas Black Dance Theatre, Para Los Niños, and Public Relations Student Society of America (PRSSA).
“With pro bono advertising, marketing and public relations services provided by LAGRANT COMMUNICATIONS over the years, the American Cancer Society has made tremendous strides in reaching both African American and Latino populations, which have been disproportionately affected by cancer,” said Jane Z. Cohen, strategic director of communications, American Cancer Society.
For more than a decade, LAGRANT COMMUNICATIONS has been able to support its corporate social responsibility initiatives and surrounding communities through in-kind contributions, cash contributions, and underwriting. The firm also has an employee gift-matching program, where the agency matches an individual employee’s contribution up to $500 to any not-for-profit organization that falls under the company’s corporate social responsibility initiatives.
LAGRANT COMMUNICATIONS’ social responsibility program’s philosophy is simple: The more education an individual receives, the more they will learn to take care of their health, and therefore take advantage of arts and culture in their community.
LAGRANT COMMUNICATIONS is an award-winning, full-service, integrated marketing communications firm specializing in the African American and Hispanic consumer markets. Established in September 1990, the firm provides consultation to corporate, government, and not-for-profit organizations, creating comprehensive, culturally sensitive and relevant campaigns for clients who strive to reach ethnic populations.
Headquartered in Los Angeles with offices in Dallas and Princeton, New Jersey, the firm offers a vast array of communication services, including advertising, marketing, and public relations. The firm’s current client roster includes: Ad Council, American Airlines, American Cancer Society, American Heart Association, Bahamas Ministry of Tourism and Aviation, The California Wellness Foundation, Elan Pharmaceuticals, GUARDIAN, Harley-Davidson Motor Company, H&R Block, MetLife, National Court Appointed Special Advocate Association (CASA), Robert Wood Johnson Foundation, Southern California Edison, Union Bank, and XanGo. For more information on LAGRANT COMMUNICATIONS, visit www.lagrantcommunications.com.