Los Angeles Rams hosted The Shops at Hollywood Park, a distribution even at SoFi Stadium for community members affected by the recent fires, which devastated areas from Santa Monica to Pasadena.
Former Rams player and legend Aaron Donald alongside Chargers wide receiver Joshua Palmer, front office executives, Rampage the mascot, and Los Angeles Rams cheerleaders for those affected by the wildfires.
Twelve Los Angeles professional sports organizations including the Angels, Angel City FC, Chargers, Clippers, Dodgers, Ducks, Galaxy, LAFC, Kings, Lakers, Rams and Sparks – in partnership with the teams’ own foundations, joined forces with Fanatics and the Fanatics Foundation to distribute $3 million worth of Fanatics merchandise to Angelenos who have been evacuated from their homes. Teams are also collectively contributing thousands of essential items that will be given out at three venues and lunch will be provided to individuals and families at the stadium events.
The event included a resource fair with representatives from a range of local, state and federal organizations. Also, the relief assistance was supported by Albertsons/Vons/Pavilions, who donated $200,000 in gift cards for groceries; SAVE, which provided $250.00 Disaster Relief cash cards; and other resources.
Clothing was provided by Pacsun and True Religion, as well as Born x Raised, Bricks & Wood, Jerry Leigh, Legends, WEAR, Wild Collective and Mitchell & Ness. More than 4,000 pairs of shoes were contributed by ShoesThatFit and Hav A Sole.
Food trucks such as Dulans, in partnership with World Central Kitchen, served hot meals on site. Fruit, snacks, and fresh produce was distributed by Frito Lay, Melissa’s Produce and Food Forward, while other basic food items were offered by LA Regional Food Bank, Melissa’s Produce and Food Forward, and L.A. Regional Food Bank.
Uber, Cedars-Sinai,Verizon, Call Jacob and Lululemon, Bob’s Discount Furniture, Little Caesars Airlines, Baxter of California and L.A. Care Health Plan Pacific Marine Mammal Center Baby2Baby Made to Order, California Department of Insurance, California Fire Foundation, and FEMA provided additional resources.
Community and corporate partners included Call Jacob, CalHOPE, LA City Plannin, LA City Economic and Workforce Development Department, LA County Mental Health, LA County Public Health, Project Camp, Small Business Administration.
