A day after Reebok ended its relationship with Rick Ross, the rapper acknowledged that his lyrics on Rocko’s song “U.O.E.N.O.” were “offensive.”
In a statement Friday, Ross said being a musician is “a great responsibility” and that his choice of words in the song “does not reflect my true heart.”
In the song, Ross raps about giving a woman the drug MDMA, known as Molly, and having his way with her.
“Put Molly all up in her champagne, she ain’t even know it, I took her home and I enjoyed that, she ain’t even know it,” he raps on the track released in January. It gained traction in recent weeks after women’s groups and rape victims issued petitions.
“Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets,” his statement said.
On Thursday, Reebok said it had terminated its contract with Ross because the rapper wasn’t living “up to the values of our brand.” Ross has appeared in a commercial for the Reebok Classic sneakers.
“We are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse,” the statement said.
The Miami-based rapper first addressed the song two weeks ago in a radio interview, saying, “there was a misunderstanding with the lyric.” A week after that, he tweeted an apology. It was the same day the women’s group UltraViolet protested outside one of Reebok’s stores in Manhattan.
In his official apology, Ross also says men who listen to his music should “know that using a substance to rob a woman of her right to make a choice is not only a crime, it’s wrong.”
Hits by the Grammy-nominated Ross include “The Boss” and “Aston Martin Music.”
Mali Nicole’s grandfather Ted Watkins founded the Watts Labor Community Action Committee (WLAC) to help improve the lives of the residents of South Central. In honor of his great contribution to the city, the Ted Watkins Memorial Park was created in his name.
She will soon be featured in the Sentinel to both highlight and discuss her and her grandfather’s involvement in their community. More information about Mali Nicole including her most recent Sweet Sixteen mix tape which features covers of songs that were popular around her 16th birthday will be unveiled in the up coming feature story.
Prospect Park/The Online Network has partnered with Snoop Lion, aka Snoop Dogg, and his new Artist IZA whom have signed on to write and produce the new theme song for the serial drama, “One Life to Live,” premiering with all new episodes on Hulu, Hulu Plus and iTunes on Monday, April 29th. The song entitled, “Brand New Start” speaks to the much anticipated series return and features soulful singer, IZA, newly signed to Snoop’s Berhane Sound System/Boss Lady Entertainment label.
In addition to producing and performing on the theme song, Snoop Lion will also be appearing as himself in new episodes. On the series, Snoop Lion is set to visit the fictional town of Llanview to promote his new Indie film, “Reincarnated” which documents his journey from Snoop Dogg to Snoop Lion. Snoop Lion will began shooting multiple scenes with new and returning favorites including, Robert S. Woods, Hillary B. Smith, Corbin Bleu, Robert Gorrie and Kelley Missal and IZA also appeared on-set to shoot the music video for the theme song last week.