Regina Wilson smiles her ‘greeting smile’ that customers would see, upon entering Gina’s of Beverly Hills
Local salon still styling after seven years in the Crenshaw Square Plaza
Gina’s of Beverly Hills Beauty Salon (GBH) has been quietly styling women’s hair for over seven years on the Crenshaw strip right inside the Crenshaw Square shopping complex. This mother-daughter team of stylists has brought a caring and attentive style to their work and styling procedures.
Stepping inside of the salon, that is accessible only through the South Bronson Avenue parking lot, despite the inviting storefront facing Crenshaw, visitors are warmly greeted by the Japanese inspired architectural designs. Security is tight at GBH, and although walk-ins are welcome, all visitors must be buzzed in. Once inside, new customers are greeted by Regina Annette Wilson, the founder and head stylist, with a huge smile and traditional Japanese décor that includes hanging flower garden lantern styled lamps providing the lighting, maroon floors with matching wood columns and a traditional Japanese arch with matching interior roof shingles. The styling chairs are centered by a four-way mirror with a capstone that resembles a Japanese roof. This area is surrounded by the interior roof and arch structure mentioned earlier framed by bamboo hand rails and ornamented cabinets.
Along the southern side of the salon is a row of hair drying stations that stretches from Crenshaw, facing bay windows that make for the store front until where the rear sinks are located. The receptionist desk is fronted with ceramic vases and other art pieces along with a display case for selling hair products.
Mother and daughter team of salon work together to service the community’s haircare needs
Wilson began her professional career as a stylist at Pearl’s Beauty Salon and Jose Eber Salon on Wilshire and Rodeo Drive where she learned to color hair. “I thought, when I came to the heart of Los Angeles,” explained Wilson, “that I would bring a flavor of Beverly Hills.”
In her seven years of service to the African-American community in the Los Angeles area, and in particular the Crenshaw District, Wilson has viewed many changes in hair trends that have had questionable impacts on the community. “I see that black hair care is in trouble,” added Wilson, “I see that we are thinning hair, we are losing hair. I see baldness. I see we are going into hair extensions and braiding more. We need hair care.”
GBH specializes in several different hair care services including massage therapy, hair treatments, hair color, highlights and extensions. GBH is currently running a highlight and extensions special.
A person coming in off the street can expect a caring reception that includes a hair analysis. “The first thing that we do is examine the hair. We have consultation with the client and we find out what services they want. Do they want a shampoo, press and curl, do they want hair extensions or braids,” said Wilson. “For highlights and color clients, we always have consultation before we do any services. But whatever services we do here, we have our clients, they come in looking one way, and they leave out with happy hair.”
Happy hair,’ according to Wilson, starts with hair care and at GBH, they look first to promote hair growth whether it is long or short, as long as it is healthy.
For more information about Gina’s of Beverly Hills, go to www.facebook.com/pages/Gina-of-Beverly-Hills-Salon, or call them at (323) 295-4598.
All photos by Troy Tieuel