Sunday, October 22, 2017
David Hollaway is making education fun again
By Brian W. Carter (Staff Writer)
Published September 30, 2010

‘The Witty Bitty bunch’ are some of the characters Hollaway created for his books

Hollaway and his company, Quackenworth are invested in educating children with original characters, ideas and programs.

By Brian W. Carter, Sentinel Staff Writer

Education is an important and essential part of a growing child’s life. It’s important that minds of children be stimulated at an early age. As a child grows, it becomes even more imperative to stimulate their minds with information, illustration and basic skills. David Hollaway, CEO/President of Quackenworth, understands this very concept. He and his company are devoted to the education and edification of young minds.

Hollaway grew up in Carson and is a graduate of Crenshaw High School. He attended University of California, Irvine on a basketball scholarship. Hollaway received his BA Degree in Social Science from UC Irvine, an MA Degree in Computer-based Education from CSU Domiguez Hills and MBA Degree from Loyola Marymount. He also taught within the LAUSD and Compton for seven years. Later, he went to work for a technology company for a period of time. It’s at this point that Hollaway began to evaluate his goals.

“I just decided I was going to start my own business,” said Hollaway. “I didn’t know what I wanted to do. I knew I liked working with kids and I knew I wanted my own business.” It was out of this decision that Quackenworth was born. “The name is this combination of two things: it’s from ‘Quackenbush’ to me, I always thought was a funny name and ‘Slugworth’ which is a character from ‘Charlie and the Chocolate Factory’ which is one of my favorites.”

Quackenworth is a publishing, consulting and multimedia company that Hollaway created to educate kids using fun illustrations, characters and educational tools. “I started writing in 2002, my ‘Quigley McCormick’ series and it didn’t form into a company until 2004,” said Hollaway. In 2005, he sold about 80 books at a book expo and the rest is history and success.

“I just wrote a book,” said Hollaway. “That one book turned into a series of three books, a series of three books turned into a curriculum and then I just developed more and more series for different ages. We go [up to] high school. When I first started, I had one category, and that was 9-12. Then I went to book festivals and people would ask me, ‘Hey do you have a book for a two-year old?'” So he began developing books for all ages.

My remake series, is a funny series,” said Hollaway. “It has where we actually took the classic children’s stories and turned them into funny stories. ‘The Three Little Pigs’ becomes ‘The Three Little Figs’, ‘Goldilocks and the Three Bears’ is ‘Moldy Socks and the Three Little Hares’…’The Ginger-Bread Man’ is ‘The Ginger-Bread Scam. The whole idea is that we try to make the stories fun.”

Hollaway’s books for older and young adults focus on more academic and career materials. “Most of the books for older kids that we have are workbooks,” said Hollaway. “We have a career education workbook that I’m actually publishing…we also have a series called ‘Decisions & Consequences’, which is a series that helps kids look at scenarios and make decisions and think through consequences of making different decisions.”

His books feature a variety of characters that kids can relate to and learn from. “A lot of the characters that I have are prominent, African-American, fun characters,” said Hollaway. “They’re stories about average kids.” The characters and stories featured in Hollaway’s book are kid-friendly internationally and can appeal to anyone.

He also has a website,, which is the media corner of Quackenworth. It helps to promote books, software and online educational tools for children. It also provides professionnal and consultation service to K-12 schools. “My website,, is unlike anything else out there,” said Hollaway. “It’s a writing site, it has daily writing activities.”

Hollaway shared some future plans for Quackenworth moving into the future. “I think we’re moving more towards technology,” said Hollaway. “We have a couple of websites we’re going to be introducing…we’re also going to be introducing a website that helps teachers manage their lesson plans as well. We’re adding to, not only the physical publishing [of] books and workbooks, but we’re adding digital publishing meaning, websites, software, possibly I-pad.”

He further added, “My whole idea is, we want to become a cross between the scholastic and Disney where we have the education side and then you have the entertainment side.”

Hollaway has attended many events, festivals and fairs most notably, Taste of Soul. “This is my 5th year,” said Hollaway about Taste of Soul. “It has been a tremendous experience. I travel all around the country. I’ve done Harlem Book Fair, I’ve done the Indiana Black Business Expo, and I do a lot of conferences but as far as a consumer event, this is hands-down the best event that we do.”

He also stated, “We’re going to be releasing to the public for Taste of Soul.”

Hollaway wanted the Sentinel and it’s readers to know, “I’m here, I’m from the community…I have a lot of roots here. I’m president of the Leimert Park Chargers which is a youth football organization in this community.”

David Hollaway, CEO/President of Quackenworth will be one of a variety of vendors at Taste of Soul on October 16 from 10am to 6pm. For more information you may contact the Sentinel at or at (323) 299-3800.

For information on Quackenworth or David Hollaway, you can contact at (888) 701-4991 For fax, (888) 892-6339 or email at




Categories: National

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