Sunday, November 19, 2017
Brotherhood Crusade Partners with Major Corporations/ Legends for Annual Books and Basketball Camp
By Sentinel News Service
Published August 29, 2013

(L-R) Charisse Bremond Weaver, President & CEO of the Brotherhood Crusade and La Shawn Stanford, Area Human Relation Manager, UPS

(Sentinel File Photo)


La Shawn Stanford, UPS inspires youth at Books and Basketball

(Sentinel File Photo)


The 9th Annual Brotherhood Crusade Jim Cleamons Books and Basketball Camp took place August 5-9, at the EXPO Center, 3980 Bill Robertson Lane (formerly Menlo Avenue) in Los Angeles.

Books and Basketball provided one hundred 9-15 year old youths an opportunity to mix academics with athletics: they learned math and science, financial education, social and personal life skills, health and nutrition tips, therapeutic chess, etiquette, and of course, basketball.

Highlights of the camp included a $7,500.00 check presentation on Tuesday, August 6, by Ms. La Shawn Stanford of UPS.  The purpose of the contribution was to assist Brotherhood Crusade’s continued efforts to effectuate mentoring and STEM-based programming designed to reverse the persistent failure of South Los Angeles students in math and science.

“We are eternally grateful that UPS has recognized the quality and impact of our work and elected to partner with us in effectuating the changes necessary to make a difference in our community,” said President and CEO Charisse Bremond Weaver. 

“The combination of their professional assistance, volunteer support, and financial support will enable children and youth from environments where gang influence is stronger than academic success to benefit from highly-effective programming that provides hope, creates meaningful change, and significantly improves quality of life.”

For the past nine years, the Brotherhood Crusade has provided more than a 1000 youth with the free experience. The camp is a success, said BC officials, because of the caliber of its mentoring, “starting with Milwaukee Bucks Assistant Coach and ten time NBA champion Jim Cleamons, a wealth of former NBA players, and a cadre of inspiring keynote speakers and guests.”

This year’s Books and Basketball Camp featured daily hands-on science experiments taught by the California Science Center and financial education taught by Wells Fargo, life skills taught by Common Cents Development Corporation and Bobby Porter, and interactive chess taught by Chess Tutors.

 Keynote speakers included Kevin Nash, KJLH radio personality; Catrice Monson, vice president, Labor Relations for CBS; Christopher Pinsak, senior vice president of operations BJ’s Restaurant and La Shawn Stanford, area human relation manager, UPS. Each delivered inspiring stories to the campers. Past presenters include actress Tatyana Ali, actor Romeo, NBA All Star Russell Westbrook, Laker legend A.C. Green, actor Brian White, artist Master P., and USC Hall of Fame inductee Sam “Bam” Cunningham.     


Camp participants were also treated to an all-star line-up of coaches including basketball legends Ricky Sobers, Sam Williams, Bobby Porter, Bobbie Porter, Jr., Jasmine Porter, Travis Sobers, Idris Jones, Colin Stevens, Jordan Reise, Dion Wright, Jr., Ahmad Aliyy, Evan Washington, Caroline Dawson, Veronda Finley, Taylor Bakewell, Diandra Bremond, James Jones and Jim Cleamons; NBA referee Derek Richardson; and NFL great Howard Stevens and, of course, Jim Cleamons.

“It’s the Network!!!” said ABA/NBA legend and camp co-founder James Jones.  “I know it sounds like a cliché, but Brotherhood Crusade has assembled strong and dedicated community partners like UPS, CAM, Toyota, The Gas Company, Wells Fargo, Mattel, The California Endowment, Northern Trust, Chase, Bank of America, State Farm Insurance, Microsoft, Nielsen, Southern California Edison, Nestle, Southwest Airlines, California Science Center, Verizon, AEG, Enterprise Holdings, DirecTV, US Soccer Foundation, California Community Foundation, American Honda Motor Company, Inc., Los Angeles Sentinel Newspaper, City of Los Angeles GRYD, Los Angeles Recreation & Parks Department, EXPO Center, Comerica Bank, SEIU ULTCW, Ivie, McNeill & Wyatt, Zeta Rho Foundation, Dakota Communications, Union Bank, Fu-Gen, Inc., SMS Transportation, BJ’s Restaurant, Bob Blake & Associates, 3090 AFSCME, Supervisor Mark Ridley Thomas and Councilmember Bernard Parks.

“I am honored to have such strong and committed partners” said Bremond.  “Our corporate partners raise the bar when it comes to corporate philanthropy.  Their commitment is evident from the moment you meet any of their representatives.”

To make a contribution to the Brotherhood Crusade, send a tax-deductible gift to: Brotherhood Crusade 200 East Slauson Avenue Los Angeles, CA 90011 (323) 846-1649 ,



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