BILL COSBY KICKS-OFF SEARCH FOR AMERICA’S BEST GIGGLE
Winning Giggle, Selected by Mr. Cosby, to be featured in National JELL-O TV Commercial
WHAT: The Hello JELL-O “Give it a Giggle” Tour, which features a mobile recording studio, is crisscrossing the country in 22 cities this summer in search of the best giggles. Consumers will be auditioning for an opportunity to have their giggle, selected by Mr. Cosby, featured in a national TV spot. To bring on the giggle, consumers will be able to view content from Mr. Cosby’s new web series “OBKB,” where Mr. Cosby interviews kids between the ages of 6 and 11, mining spontaneous and unexpected comedy from their responses.
Consumers can also audition online by submitting their giggle at hellojelloaudition.com. Public voting this fall will pare down giggles and the winning giggler will record their giggle with Mr. Cosby.Â Visit facebook.com/JELL-O for tour details.
WHY: According to the 2009 National Happiness Index, America’s happiness is waning and for more than 30 years, Bill Cosby, one of America’s most famous entertainers and JELL-O, one of America’s most beloved brands, brought smiles, to both kids and adults, through some of the most iconic advertising spots of all time. Partnering together once again, they are bringing moments of happy to people, everyday, everywhere.
WHERE: Hollywood & Highland Center
Hollywood Boulevard curb lane (near Kodak Theatre Arch)
WHEN: Wednesday, June 2, 2010
EVENT START: 10:00AM PST