Cheyenne of Heavenly Hands Mobile Massage & Spa hit the perfect spot at The Gentlemen’s Lounge. (Photo by Jason Lewis)
By Jason Lewis
Sentinel Sports Editor
Guys are guys. Minimum grooming and we’re good. But sometimes it’s cool to be pampered, and it actually feels really good.
Karlyn Webb knew just what men needed when she planned a pre-ESPY Awards event. The Gentlemen’s Lounge was a huge hit, featuring a masseuse, barber, manicurist, freshly rolled cigars and cognac.
“If you’re a guy it’s almost heaven”, said Jalen Rose, former NBA star. “You can get a facial, massage, you can sneak it all in without going to a salon across the state. You can get a fresh cut, fresh shave, beverage of choice. You can get it all.”
The idea behind the Gentlemen’s Lounge came from Webb.
“Typically there have been so many gifting events for women always around award shows,” Webb said. “With the ESPYs being tomorrow we wanted something tailored just for men.”
Men certainly did enjoy themselves at this one of a kind event.
“This is a great event,” said Royce Clayton, who was a member of the Boston Red Sox 2007 World Series championship team. “It’s like a manly spa day. I haven’t seen anything like this. What ever you want it’s here. It’s a very unique idea.”
Some men were surprised by how great pampering felt.
“I’ve never shampooed or conditioned my hair other than just what I got out of a regular bottle for .99 cents,” said Minnesota Vikings running back Ian Johnson, who came to fame after he led Boise State to an improbable victory over Oklahoma in the 2007 Fiesta Bowl. After the game he proposed to his now wife on national television. “This guy just gave me this amazing conditioner that made my hair feel amazing already, I love that!”
Even the big guys loved the event. Lester Speight, who starred as a linebacker in the Terry Tate: Office Linebacker commercials, really appreciated the distraction from normal everyday life.
“It’s very relaxing,’ Speight said. “In a time of the rescission and the economy, and traffic in LA, this is well welcomed for me to come here and have a great time.”
There were some really great products. Such as Conjure, Ludacris’ very own cognac. Ludacris is not just an endorser of the product, he’s a partner in the company and he took a trip to Cognac, France, himself and blended this drink.
“Dark liquor is supposed to make brothers fight but I haven’t swung on anyone yet, so Ludicris must have mellowed down the dark liquor,” said actor Amin Joseph, who will be in Sylvester Stallone’s Expendables.
Leon Cigars provided hand rolled on the spot cigars, and Cheyenne of Heavenly Hands, which is a mobile message and spa, was the talk of the event. Every man made it a point to stop by her booth.
This event also helped the Challengers Boys & Girls Club and Beyond the Mic. A portion of the sponsorship fees were donated to those two charitable organizations.
The ESPY awards is geared towards men a little more than the other awards shows. The Gentlemen’s Lounge fit the week’s festivities surrounding the awards show perfectly.