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American Heart Association Honors BET’s Robi Reed and CHLA’s Richard Cordova at Heart & Stroke Ball
By Sentinel News Service
Published June 4, 2015

Robi Reed, Vice President of Talent and Casting for Black Entertainment Television and founder of Reed for Hope Foundation

Union Bank Regional President Leticia Aguilar chairs event celebrating innovation


The American Heart Association (AHA) will honor two community leaders who have been instrumental in building healthier lives in Los Angeles at the second annual Heart & Stroke Ball at California Science Center’s Space Shuttle Endeavor exhibit hall on June 13, 2015.

The honorees are Richard Cordova, President and Chief Executive Officer of Children’s Hospital Los Angeles, whose remarkable legacy spans 40 years of service in the health care industry, and Robi Reed, Vice President of Talent and Casting for Black Entertainment Television and founder of Reed for Hope Foundation which addresses health disparities in communities.

Leticia Aguilar, managing director and regional president for Union Bank, serves as the event chairwoman.

Aguilar, who lost her mother three years ago to complications from heart disease, passionately supports the American Heart Association’s mission.

“After my mother passed away, it reminded me how important it is for each of us to make simple lifestyle changes to improve our own lives and to help educate others to adopt healthier lives,” said Aguilar. “I am proud to represent Union Bank as the chairwoman of this year’s Heart & Stroke Ball. Our goal is to engage our employees, customers and the community to raise awareness and to help fund research projects and community outreach programs that are critical to building healthier lives, free of cardiovascular diseases and stroke.”

Guest speaker 28-year-old Crystal Flores will share her story of surviving several heart defects, open-heart surgeries and countless days in the hospital, and rising above many challenges to become an outspoken advocate for young heart disease survivors.


The Heart & Stroke Ball is one of the association’s major fundraising events in Los Angeles. This year’s event, which celebrates the role of innovation in the fight against heart disease and stroke, aims to raise $500,000. The black tie optional affair will bring local corporate, medical, social and political communities together for an evening of dining, auctions and entertainment.

Funds raised at the event support the American Heart Association’s lifesaving work, including funding innovative scientific research, bringing health education programs to children and adults in the community, setting science-based best practices for treating heart disease and stroke and advocating for policies that positively impact cardiovascular health.

For more information, visit or contact Marissa Fortuno at 213-291-7052 or [email protected]

[email protected]

Categories: Crenshaw & Around

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