West Coast Black Publishers Association Announces New Officers
West Coast Black Publishers Association/New Officers L-R: Seated Hardy Brown, Treasurer; Vernon Whitmore, President. Standing Peggy Hunt, 1st Vice President; Joe Hopkins, 2nd Vice President; Melanie Polk, Secretary.Â
New president puts focus on fair share of advertising dollars for the Black press
The West Coast Black Publishers Association (WCBPA) held their annual meeting last week in Pasadena, CA.
The main purpose for the meeting was to elect new officers. The 2010 – 2012 officers are President, Vernon Whitmore, The Globe, Oakland/Richmond, CA; 1st Vice President, Peggy Hunt, Tri-County Sentry, Oxnard, CA; 2nd Vice President, Joe Hopkins, Pasadena Journal, Pasadena, CA; Secretary, Melanie Polk, L.A. Watts Times, Los Angeles, CA and Treasurer, Hardy Brown, Riverside Black Voice, Riverside, CA.
“There is no doubt that newspapers are having a tough time in today’s economy. Now as never before, the West Coast Black Publishers Association must meet new challenges as a unified association in order to obtain its fair share of advertising dollars,” said newly elected President Whitmore.”Â Â Â
WCBPA’s mission is two fold: to provide regional and national corporate advertisers with a vehicle for the effective marketing of their products and services to the black community; and to advance the cause of the Black Press in the United States of America.
Members of the WCBPA include African American publications in the states of Washington, Oregon, California, Nevada, Arizona and Colorado.