Wednesday, April 21, 2021
 Hyundai Returns to the 13th Annual Taste of Soul 
By Niele Anderson, Staff Writer 
Published August 9, 2018

From left-to-right: Director of Corporate Social Responsibility and Diversity Inclusion at Hyundai Motor America, Zafar Brooks; Pamela Bakewell, Danny J. Bakewell Jr., Mother’s in Action President Tracy Mitchell, and Taste of Soul creator Danny J. Bakewell, Sr. (Photo by Robert Torrence)

The road to Taste of Soul has officially begun and Hyundai helped kick things off with a philanthropic donation to Mothers in Action at this year’s 20th Annual Back to School event. The car company plans on providing several donations to non-profits in the Los Angeles area leading up to the Taste of Soul which takes place on October 20 on Crenshaw Blvd.  

Hyundai has a huge heart for charity, the company has awarded more than $145 million in grants through there Hyundai Hope on Wheels program where their mission is to support research into new drugs and treatments and help children.  

Volunteers and attendees at the Mothers in Action Back to School Bash. (photo by Robert Torrence)

The car company has big plans for this year’s Taste of Soul with a major car sweepstake, giving away a 2019 Hyundai Kona. The Hyundai Sound Stage will also return to 39th and Crenshaw at this year’s Taste of Soul with performances from some of the most popular R&B acts. The Hyundai Sound Stage will also be the home of the Star Quest competition which will feature Los Angeles’ unknown talent and rising stars. 

Hyundai will join the Los Angeles Sentinel on the road to Taste of Soul with different events leading up to the big day. The road to Taste of Soul will allow Angelinos the opportunity to “come feel the love” of the rich heritage of Black Los Angeles and provide opportunities to register to win the Hyundai Kona and VIP Taste of Soul prizes. Artist line up announcements for the Hyundai Sound Stage will start next week.  

Zafar Brooks (photo by Robert Torrence)

Hyundai is a Korean company, but over half the cars sold in the U.S. are made in the U.S. They have technologically sophisticated manufacturing facility in Montgomery, Alabama, engineering facilities in Michigan, plus design, research, and testing grounds in California. All of which provides around 5,000 jobs for American automotive workers. Add to that , they total more than 32,000 employees at Hyundai dealerships and 6,000 workers employed by various vendors. 

Categories: A Taste of Soul | Business | Crenshaw & Around | Family | Local | News | News (Business) | News (Family)
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