Los Angeles Sentinel Gears Up for 4th Annual Taste of Soul Festival to Take Place October 17
TasteofSoulLA.com Launched in Anticipation of Summer’s Largest Street Festival
The 4th annual ‘Taste of Soul’ L.A.’s Soul Food & Music Festival presented by the Los Angeles Sentinel Newspaper in conjunction with Radio Free 102.3 KJLH and the 94.7 The Wave, will take place Saturday, October 17 from 10 a.m. until 6 p.m. on Crenshaw Boulevard. Each year, the one-day urban festival features the best in soul food cuisine and live entertainment. Billed as Los Angeles’ largest street festival, the Taste of Soul Festival takes place outside on Crenshaw Boulevard between Martin Luther King Jr. Boulevard and Rodeo Boulevard and plays host to over 100,000 attendees from all over Southern California.
Los Angeles Sentinel President and Executive Editor Danny Bakewell Jr. calls the alliance with Radio Free 102.3 KJLH and the 94.7 The Wave, “a special media partnership that allows for the many at ‘Taste of Soul’ to be the beneficiaries of a remarkable day that will leave a lasting impression for friends and families for years to come.”
‘Taste of Soul’ coordinator Brenda Marsh-Mitchell promises the biggest festival yet for 2009. “We’re pulling out all of the stops for 2009. On October 17, Crenshaw Boulevard is where you want to be. I guarantee it.”
In preparation for this year’s event, which is expected to draw over 100,000 attendees, the Sentinel has launched www.TasteofSoulLA.com <http://www.tasteofsoulla.com/> , ground zero for all of the latest breaking news regarding this year’s festival, including performers.
“The event has grown so big over the past four years that we all felt that it was time it had a home of it’s own on the Internet to make it easier for our attendees to get the 411,” commented Sentinel President and Executive Editor Danny Bakewell Jr. “Through this new website, attendees can participate in giveaways, be the first to learn whose performing, and receive exclusive offers only promoted on TasteofSoulLA.com. In addition, we’re utilizing social networking mediums including text messaging, Facebook and Twitter to keep everyone engaged and up to date.”
The ‘Taste of Soul’ Festival started as the brainchild of Los Angeles Sentinel executive publisher Danny Bakewell, Sr. who wanted to bring the Black community together for a day of fun-filled entertainment.
After collaborating with Radio One founder Cathy Hughes, L.A. City Councilmen Bernard Parks and Herb Wesson, Councilwoman Jan Perry, and other elected officials, Bakewell’s vision was realized in October 2006 as an estimated 35,000 people came out to historic Crenshaw Blvd. in one of the largest gatherings in the city’s history.
The following year, that number grew to 75,000 and with close to 160 vendors, it became an even greater success that attracted people all over Southern California and it was established as one of the city’s most anticipated events.
2008 saw the third year of the Taste Soul Festival and attracted a record 100,000 attendees!
“The Taste of Soul has become the largest street scene in Los Angeles. It attracts people from every age, culture and region of Los Angeles County. In addition to being a fun day, the ‘Taste of Soul’ also gives us time to reflect on the cultures of the city of L.A. and the progress that has been made as it relates to diversity and tolerance.”
Past performers at the ‘Taste of Soul’ have included Angela Winbush, Angie Stone, Bobby Brown, Boney James, Brian McKnight, Chante Moore, Evelyn “Champagne” King, Gary Taylor, Holy Boy, Jeff Majors, Kenny Lattimore, Leon Majors, Lina, Malcolm Jamal Warner, Mary Jane Girls, Onitsha the Church Girl, Rahshaan Patterson, and Wayne Brady.
Visitors to the new TasteofSoulLA.com website will be able to sign up to receive text messages about this year’s event. As performers are announced for the 2009 ‘Taste of Soul’ they will be announced via text first.
“This is really exciting for us,” said Bakewell Jr. “We’re utilizing new technology and social media in way that we haven’t before. I’m especially excited about our new Flickr photo group that allows Taste of Soul attendees to post and share their photos and videos from the event with everyone.”
For more on this year’s ‘Taste of Soul,’ including sponsorship and vendor information, log onto www.TasteofSoulLA.com or call (323) 299-3800 and continue to read the Sentinel as we roll out the largest street festival in Los Angeles.