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Alecia Keys Expanding Her Elements
It’s a busy week for Alicia Keys.
The singer-songwriter is set to perform at three events during Barack Obama’s presidential inauguration on Monday. She’ll sing the National Anthem at the Super Bowl on Feb. 3. And meanwhile, she popped over to Park City, Utah, to debut her first film as executive producer and composer.
The 32-year-old entertainer is attending her first Sundance Film Festival to support “The Inevitable Defeat of Mister and Pete,” which premiered Friday. Directed by George Tillman, Jr., the film tells the story of two young boys who survive the streets of Brooklyn on their own.
“It’s great because I love being part of bringing stories that you wouldn’t often hear to the world,” she said. “The fact that it was in my hometown — New York — that felt really good. The most important thing for me is that it looked and was so authentic.”
This was Keys’ first experience creating a film score, and she found the process enlightening.
“I think it really expanded me because it’s a beautiful collaborative process,” she said. “Being able to collaborate with (director) George (Tillman, Jr.), and he has such a cool feeling about music and is specific about how it related to each scene, and that was really interesting. There were some pieces that came really naturally to me and others that I had to kind of think more of how does that feel, what should that feel like?”
While she’s thrilled to experience her first Sundance festival, Keys confessed she’s constantly thinking about her Super Bowl performance.
“I’m really excited about it, I can’t even lie,” she said with a smile. “I have to rehearse it totally, as if it’s a brand new song, because it is actually a brand new song in the style that I’ll deliver it. I’m actually rehearsing it like a maniac.”
Groundbreaking Feature Film to be Executive Produced by
Legendary Music and Film Producer Quincy D. Jones
XLrator Media has teamed up with leading lifestyle brand “Feel Rich” (www.feelrich.com) to produce an inspirational feature film about the urban health and fitness movement. Set for release in Fall 2013, Feel Rich: Health is the New Wealth will offer actionable information to combat the epidemic of obesity, diabetes, heart disease and other health crises affecting multicultural individuals and families. It will also address issues of food politics and the scarcity of nutritious food in certain geographic areas.
“Feel Rich” is a healthy lifestyle movement created in 2011 by 40-time platinum, Grammy and Emmy Award-winning producer Quincy Jones III (QD3) and digital media entrepreneur Shawn Ullman, in conjunction with music legend Quincy D. Jones. Feel Rich was founded on the belief that the health and fitness industry needed a remix, and the messages needed to be clearer, motivational and speak to people in a relatable way. “Our audience needs information that they can act on today, with the means and resources actually available in their community,” said QD3. The deal was announced today by XLrator Media CEO Barry Gordon, QD3 and Ullman.
“Feel Rich is poised to join the canon of important, life-affirming films such as Forks Over Knives, Super-Size Me, An Inconvenient Truth, and others that continue to educate and entertain millions of people, in addition to fostering positive lifestyle changes around the world,” said Gordon.
The partnership reunites QD3, Gordon and Academy Award-nominated director Peter Spirer who collaborated on such seminal hip-hop documentaries as Tupac Shakur: Thug Angel and the Beef series.
What started out as an idea to make scientific health information more accessible to today’s hip-hop culture has turned into a full-fledged movement across multiple media and digital platforms. Feel Rich owns and operates multiple media platforms and has a vast network of influencers and role models – from celebrities to fitness trainers, single mothers to entrepreneurs. These influencers act as change agents in their communities to empower people to make better food choices and lead healthier lifestyles.
“It is our belief that person’s wealth starts with their health,” said QD3. “We cannot do great things without our health, and this film will give communities everywhere the knowledge and tools to effect social change. We’ve seen that even small changes in nutrition and fitness can have a significant impact on health, attitude and psyche.”
With over 5 million monthly views on their YouTube network alone, Feel Rich is one of the fastest-growing digital health and wellness brands in the world. They have been featured in Entrepreneur Magazine and their success has attracted Fortune 500 companies such as Johnson & Johnson with their “text4baby” mobile app partnership with R&B singer Tyrese. In February, Feel Rich will launch a national campaign with the American Heart Association’s “Go Red For Women” movement called “Feel Rich Goes Red.” In addition, the company was chosen to be part of First Lady Michelle Obama’s “Let’s Move” team to fight childhood obesity.
Gallo The Signature of SAG
Gallo Signature Series wines will serve as the official still wine for the 19th Annual Screen Actors Guild Awards to honor the charitable work of actors and of the Screen Actors Guild Foundation, SAG Awards Committee Chair and SAG Foundation Board President JoBeth Williams announced today. This marks the first time Gallo Signature Series wines has served as a SAG Awards partner and a donor to the SAG Foundation’s children’s literacy and actor assistance programs.
“The Gallo Signature Series wines honor the journey my family started in 1933,” says third-generation winemaker Gina Gallo. “I continue to pursue my passion for crafting world class wines as a tribute to my family’s rich winemaking heritage. We are thrilled to support the SAG Foundation’s good works and to partner with the SAG Awards as their official wine since they recognize and support all who pursue their own passions for crafting art on screen.”
“We are very appreciative of the support Gallo Signature Series is providing to the SAG Foundation and are delighted to welcome them to the SAG Awards,” said Williams.
Hand-crafted in limited quantities, the wines of Gallo Signature Series, which includes a 2010 vintage Russian River Valley Chardonnay (awarded 90 points from The Wine Advocate in June 2012) and a 2010 vintage Santa Lucia Highlands Pinot Noir (awarded 93 points and named editor’s choice from Wine Enthusiast in December 2012), will be featured on the dinner tables during the televised awards ceremony. A 2009 vintage Napa Valley Cabernet Sauvignon (awarded 90 points from The Wine Advocate in December 2012) will be served in the green room.