From left to right: Ernest Dillihay of Arts Culture Entertainment, former Senator, Congresswoman and Ambassador Diane Watson, Ninth District City Councilman Curren Price and music veteran Vaughn De Spenza of Reel Entertainment Group, LLC met with music industry professionals June 7 in downtown Los Angeles to discuss the efficacy of the city of Los Angeles co-venturing with local music companies and industry professionals to form a Los Angeles contingent for the purpose of promoting, exhibiting, showcasing and marketing the city’s local industry at the MIDEM in 2015 as a Los Angeles contingent. (Sentinel file photo)
Music Industry professionals met on June 7 at the Los Angeles Theatre Center in downtown Los Angeles with The New 9th District City Councilman Curren Price and former Senator, Congresswoman and Ambassador Diane Watson to discuss the efficacy of the city of Los Angeles co-venturing with local music companies and industry professionals to form a Los Angeles contingent for the purpose of promoting, exhibiting, showcasing and marketing the city’s local industry at the MIDEM in 2015 as a Los Angeles contingent. The meeting was hosted by music veteran Vaughn De Spenza of Reel Entertainment Group, LLC and Ernest Dillihay of Arts Culture Entertainment (ACE), LLC who is the former Performing Arts Director for the city of Los Angeles Department of Cultural Affairs. The proposed agenda for June 2015 is to focus exclusively on highlighting the Los Angeles Music Scene.
The platform has been expanded to include performances that will feature a fusion of Los Angeles’ finest talent to accompany The Pavilion along with host of other activities. The nightly performances will combine with diurnal business activities and serve as a showcase where Los Angeles will lead the sounds that will be heard around the world.
MIDEM is the yearly international music exhibition, conference and festival dedicated to the global music community held annually in Cannes, France. It’s a marketplace where music companies and industry professionals from all around the world converge to gain international exposure by exhibiting their products, organizations or services. Business is conducted on the exhibition floor of the Palais des Festivals, the site of the famous Cannes Film Festival. There is licensing of new music and existing catalogs, the discovery and showcasing of independent and major artists, the launching of new product, services and technology, national publishing organizations, festival organizers, promoters and so forth; all looking to conduct business and build new relationships. MIDEM is a four-day event that also includes live concerts, conferences, panels and workshops each day.
Until 2003, there had never been an official unified American presence at MIDEM, although the American music industry often represents the largest contingent of people attending. In 2003 founder Vaughn De Spenza launched The California Pavilion at MIDEM, representing 41 companies. He partnered with the city of Los Angeles Department of Cultural Affairs Performing Arts Division to form a public/private relationship for the purpose of co-sponsoring a pavilion that would be dedicated to local independent record companies and industry professionals.
“It gave independents a chance to unify and take advantage of common utilities as well as the economics of scale,” De Spenza said.
“When Vaughn approached me prior to establishing the California Pavilion, I traveled to MIDEM with him to see exactly what he was talking about. I was sold. No one else at that point had accomplished what was eventually achieved, i.e. a U.S. related pavilion at MIDEM,” said Dillihay
“The short story is Los Angeles has the largest creative community in the world. Our music and the music of America have a tremendous influence and economic impact on a global scale. Los Angeles is a global brand as is the music industry it represents. It is a no-brainer. We represent the interests of our bi-lateral leverage, economic development and enhancing our brand; generating travel and cultural tourism to Los Angeles for the world to experience where the heart of the global industry lives. So we will return to MIDEM and raise the Los Angeles banner.”
“It’s a wonderful idea,” added Watson.
“We influence the whole world with our performers. That’s what I’m addressing here. This is a wonderful opportunity for the musical talents and gifts that come from our local community to be seen by the world.”
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