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KFC Teams Up With Music Icons In Search Of The Next â€˜Hitmakerâ€™
Popular KFC Hitmaker Song Contest Returns to Recognize Everyday Pride in Community
Legendary lyricist MC Lyte and chart topper David Banner will add sizzle to KFCâ€™s search for the next hot musician in this yearâ€™s â€œHitmakerâ€ song contest, now in its third year. All aspiring musicians are invited to submit their hottest beats to win national exposure and great prizes as part of KFCâ€™s Pride 360Â° program. The grand prize winner will receive a â€œHitmakerâ€ recording studio and a chance to be one of 12 artists featured on the Pride 360Â° CD.
Last yearâ€™s contest drew 300 percent more entries than it did in the first year.Â This year, to demonstrate its commitment to uncovering the freshest musical talent and spice things up a bit, KFC enlisted Lyte and Banner. The two artists will help contestants and winners raise their game, said Jermaine Higgins, KFCâ€™s manager of multicultural marketing.
â€œMC Lyte and David Banner are two of the most respected artists in urban music, and they also stand out for their commitment to the community,â€ Higgins said.Â â€œIâ€™m very happy that theyâ€™ve added their muscle to KFCâ€™s search for up-and-coming music stars.â€
Musiciansâ€™ songs will be heard on the Hitmaker Web site, www.KFChitmaker.com, and they will be available for download as mobile phone ring tones. KFC will donate all profits from ringtone downloads to the â€˜Heal the Hood Foundationâ€™, a national non-profit organization founded by Banner to support the victims of Hurricanes Katrina and Rita.Â
Â â€œOne thing I love to do is help young musicians find their way to shine in the music business,â€ said Banner. â€œThatâ€™s why Iâ€™m proud to be a part of the KFC â€˜Hitmakerâ€™ contest.â€
Â Now through August 16, musicians coast-to-coast can enter an original song about having pride in their community. The winning songs, judged by Lyte and Banner, must express the signature themes of KFCâ€™s Pride 360Â° initiatives as expressed in the Pride 360Â° key words Individual, Family, Community and Heritage. Artists can upload their audio submissions (and artist/musician photos) at www.KFChitmaker.com or mail them by August 16 to: KFC at 1900 Colonel Sanders Lane, Louisville, KY, 40213, Attn: KFC Hitmaker. All visitors to KFC.com can vote for their favorite versions of the Pride 360Â° songs from August 17-23.
â€œThere are so many talented individuals out there, and this is a great way to find them,â€ said philanthropist and Grammy nominee MC Lyte. â€œI look forward to showcasing artists who can use their skill on the microphone to talk about things that are really importantâ€”family and community.â€
The grand prize winner and the other winners will be selected on August 31. For more information and official rules, please visit http://www.KFChitmaker.com/content/view/2/3/.