Wednesday, October 22, 2014
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Caption: Carol’s Daughter founder Lisa Price showcases her hair products, which she says accounts for about 40% of the items sold.   
Photo Credit: Jason Lewis for Sentinel



Carol's Daughter making a name for herself

 

From a hobby to Oprah to Disney, beauty product line a huge hit

 

By Jason Lewis

 

Walking into Carol's Daughter at the Westfield Fox Hills Mall is like walking into a spa.  That's the soothing environment that founder Lisa Price wants her customers to feel in her stores.

 

"Our sales associates can demonstrate our products on our guests," Price said.  "They can massage it into their skin so that our guest can know how our products will make their bodies feel.  We want our store to be inviting."

 

Price, who is from Bedford Stuyvesant, Brooklyn, began making fragrances 20 years ago as a hobby.  She started to experiment with different fragrances, and she needed to find products so that the fragrances would be layered. 

 

"A fragrance will last on you when you can layer it," Price said.  "When you can wash with it, moisturize with it, and then spray it on."

 

Price would read the label for lotions and other products, identify the ingredients, and try locating as many of them as she could.  She would then go into her kitchen and approach making a product in the same way that a person would approach cooking.  She would keep track of which ingredients mixed well with others.

 

Price's mother encouraged her to take her products a flea market, where she sold out on her first day.  Price had a flier for another flee market and felt that she could make some more money.  She spent her entire summer selling products at various flea markets and craft fairs. 

 

Soon Price's products were in demand and she had a cult following, but as the New York weather became colder there were fewer flee markets.  Her customers needed her products, so she started selling out of her apartment.  Word of mouth quickly spread and soon people were coming to her apartment throughout the day.  Price added catalog mailing to help expand her business.

 

As Price's customer base continued to grow she needed to move the business out of her apartment.  In August of 1999 she opened her first store.  She named the store after her mother, Carol Price.

 

Carol's Daughter has had great success in a very short period of time.  Her stores sell hair, skin, and hand products for men, women, and children.  Since opening her first store she has made guest appearances on Oprah and The Tyra Banks Show. 

 

Record executive Steve Stoute helped Price take her company to another level by helping her obtain investments from the likes of Mary J. Blige, Jada Pinkett and Will Smith. 

 

Today Carol's Daughter can be found throughout the North East, Atlanta, and Los Angeles.  Her products can be found department stores such as Macy's. 

A simple hobby has taken Price to many places that she would have never thought she would have gone.  She still gets nervous when she has to do public speaking, but every time she appears on the Home Shopping Network she does an amazing job and all her products sell out.

 

The future is very bright for Price's company, which has already produced millions of dollars and has made her investors very happy.  She is looking to become a household name.

 

"I don't want to be a household name just so everybody knows who I am," Price said.  "I want to be a household name because it would mean that we are not just a flash in the pan.  We are not going anywhere.  And most importantly, I want my grandchild to be able to point at what I built and it still be there.  I don't want them to say that 'my grandmother used to have this great company but it's not longer here.'"

 

Price has formed a partnership with Disney to make a product line for Princess Tiana, who is the star character for Disney's upcoming animation film The Princess and the Frog.

 

Princess Tiana will be the first Black princess in the Disney Princess franchise.  In celebration of this symbol of progress, Carol's Daughter will be debuting Princess Tiana's Beauty Collection, which will be a hair and bath line for mothers and daughters that tell the story of Tiana's transformation and the values she learns along the way. 

 

Price has taken a simple hobby from her kitchen, to Oprah, to a national level, and now to Disney.  She appears to be well on her way to being a household name.


Visit Carol's Daughter's website at www.carolsdaughter.com

 

 

Category: Local


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