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Ford is using recycled cottons in the interior of the new 2012 Focus as part of carpet backing and sound absorption materialCotton from post-consumer, recycled blue jeans is an example of the material used in the new Focus as part of the drive to find creative eco-friendly materials.The use of environmentally friendly materials is part of the company's commitment to "reduce, reuse and recycle"Ford is using recycled cottons in the interior of the new 2012 Focus as part of carpet backing and sound absorption materialLogin to download images.Old clothes turn up in plenty of places - the hamper, the bottom of a closet, behind the washing machine. They're also found in the next-generation Ford Focus, albeit in different and more useful forms.The 2012 Focus, on sale early next year in North America and Europe, uses these cottons from recycled clothing in areas such as carpet backing and sound-absorption materials for interior quietness. Using environmentally friendly materials, including recycled clothing, is one part of Ford's overall green strategy."Ford is continually looking for greener alternatives," said Carrie Majeske, product sustainability manager. "One of our key goals is to use more recycled or renewable materials without compromising performance or durability. Recycled content is a way to divert waste from landfills and reduce the impact of mining virgin material."Ford's "reduce, reuse and recycle" commitment is part of the company's broader global sustainability strategy to reduce its environmental footprint while at the same time accelerating the development of advanced, fuel-efficient vehicle technologies around the world.Over the past several years, Ford has concentrated on increasing the use of non-metal recycled and bio-based materials, including soy foam seat cushions, recycled resins for underbody systems, recycled yarns on seat covers and natural-fiber plastic for interior components.Creative, eco-friendly solutionsFord vehicles continue to become more eco-friendly through the creative use of renewable and recycled materials. For instance, one of the clothing materials used in the next-generation Focus is post-consumer cotton that comes from recycled blue jeans."The good news is these jeans didn't end up in a landfill, nor did we use the water, fertilizer and land to grow virgin cotton," Majeske said. "It's an alternative that our customers can appreciate, it's cost effective, and it's better for our planet. These are the kinds of sustainable solutions we are looking for in all our vehicles."The amount of post-consumer cotton from blue jeans used in a vehicle comes out to roughly two pairs of average-sized American jeans, based on pounds of cotton used per yard of denim and the yards of denim used to make a pair of jeans."Great fuel economy is our first priority for reducing the vehicle's impact on the environment," said Majeske. "As we deliver that, we also seek to use materials inside a vehicle that reduce the environmental impact as well. The use of recycled clothing is one step, but what else are people discarding that could be used in our vehicles? Ford is determined to find out."The new Focus is the result of a global product development program bringing together Ford's best engineers and designers from around the world. The high-tech, fuel-efficient Focus will be manufactured in Ford plants in Asia, Europe and North America.