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The Los Angeles Sentinel is an African American
owned and operated newspaper that puts emphasis on issues
concerning the African-American community and it's readers.
Its a highly regarded paper that significantly influences
the perceptions, attitudes and buying decisions of it's readership.
The
first Los Angeles Sentinel staff, photo taken in 1933
The paper was established in 1933 by Col Leon
H. Washington. Mrs Ruth Washington, the wife of Col
Washington, remained the publisher until her death in 1990.
Attorney Kenneth R Thomas (President/CEO 1990-1997),
and his wife, Jennifer Thomas (President/CEO 1997-2004), purchased
the newspaper in 1983 and remained the owners until 2004,
when it was purchased by Danny J Bakewell, a well known and
successful real estate developer, businessman, and philanthropist.
Mr. Bakewell Sr. became the executive publisher, chairman
and chief executive officer in March 2004.
Over it's existence of more than 70 years,
the Sentinel has been awarded hundreds of professional and
community service awards, and has been received as a member
of all of the nationally recognized Newspaper publishing organizations.
The Sentinel is a member of the Audit Bureau of Circulation,
The National Newspaper Association, The National Newspaper
Publishers Association, and The California Newspaper Publishers
Association to name a few.
The Sentinel is published weekly on Thursdays
and boasts boasts a readership of over 125,000. Like
a weekly magazine, The Sentinel stays in the home from week
to week and is the largest paid African American owned newspaper
in the West, having a paid ABC audited circulation.
The SENTINEL is the largest Subscriber paid African
American owned newspaper on the West Coast with a
readership of 150,000.
It is the only paid-circulation African American
newspaper in Southern California.
The SENTINEL is a broadsheet newspaper with specifications
conforming to S.A.U. Standards.
The Los Angeles Black consumer market is the second
largest in the nation with income in excess of $20
billion annually. SENTINEL readers’ account
for over $7 billion in annual income, making our readership
one of the most lucrative target markets in the U.S.
Our advertising rates are the most reasonable, especially
when compared to other media. Our advertisers reach
a large, loyal audience with a full-page cost of less
than two cents per reader.
The SENTINEL has a documented history of over 70years
of service to the community. Supporting such civic
organizations as: Brotherhood Crusade, Mothers In
Action, Sabriya’s Castle of Fun Foundation,
African American Unity Center, NAACP, American Red
Cross, S.C.L.C., UNCF, Urban League, YMCA and the
Religious Councils of all denominations.
The SENTINEL is recognized as an advertising medium
of choice by over 60 National Advertisers including:
Union Bank of California, Federal Express, Office
Depot, Home Depot, Sony Pictures, 20th Century Fox,
The Gas Company of Southern California, Calif. Public
Utilities Comm., Department of Water & Power,
Magic Johnson Enterprises, 7-Eleven Corp., Wells Fargo
Bank, Washington Mutual, AT&T, IBM, Bank of America,
Citibank, N.A., Merrill Lynch, State Farm Insurance
Companies, AllState, Toyota Motor Sales, U.S.A. Inc.,
Daimler-Chrysler Corporation, Nissan North America
Inc., Macy's, Robinson's May, Marshalls, United States
of America, Anheuser-Busch Companies, Coors Brewing
Company, Burger King Corporation, Delta Airlines,
Kodak, Ford Motor Co., General Foods, General Motors,
K-Mart, Wal-Mart, Kraft, McDonalds, Miller Brewing
Co., Public Broadcasting System, Nike, Honda, Raytheon,
RJ Reynolds and United Airlines.
